- London, GB
- £7 /hr
- Available now
Alistair Gosling founded The Extreme Sports Company in 1995 and built the worlds leading Extreme Sports TV distributor. In 1998 he realised that this massive part of youth culturemore...Alistair Gosling founded The Extreme Sports Company in 1995 and built the worlds leading Extreme Sports TV distributor. In 1998 he realised that this massive part of youth culture had been ignored by mainstream media and had the vision to create The EXTREME brand and launch The Extreme Sports Channel. He rooted it in the 'Do It Yourself' counterculture of surf, skate, snow and punk rock and launched it on May 1st 1999 with a massive launch party. There was massive demand and it fast became the main medium for millions of fans to get their Extreme Sports viewing fix in over 65 countries.
Today Al has developed Extreme into the pioneering licensing company that owns and manages the EXTREME brand.
Unapologetic, irreverent and anti-establishment, EXTREME is the lifestyle brand with serious attitude. It encompasses all the sports, the art, the music & fashion and reflects the common attitude & behavior of a big part of youth culture and represents it in its purest form.
Are the young alternative trendsetters who influence the wider youth market. We have a deep understanding and connection with these fans. They know us. We know them.
What we do
We engage with our fans, drive our brand and build licensing partnerships with a broad range of companies to deliver EXTREME branded consumer products, services and experiences across TV, hotels, destinations, drinks, fashion, men's grooming, electronics, gaming & publishing.
We create demand for our offers and support our licensees via our multiple brand drivers which include: Extreme TV, Extreme.com, 60 ambassadors, multiple events, stunts, fast growing social media platforms, our consumer insights & our trend led creative assets.
We are a collective of like-minded entrepreneurs, marketers, misfits and ambassadors who are dedicated to building success for our brand and our partners. We have gained our experience from Walt Disney, MTV, Monster, Innocent, Pepsi & Warner Bros.
- Ideas, Vision and Making it happen
- Brand management, licensing and long term strategic partnerships
- Detailed insights and understanding of our target consumers and market
- I.P Creation
- Start ups, funding, business dev.
- Public Speaking & helping other entrepreneurs
- Pilot / Flying, Skiing
Pls feel free to Link In and get in touch.
Thank-you | Merci | 谢谢 | Grazie | ध"यवाद | спасибо |
CEO of EXTREME. Building the brand, the fans and great licensing partnerships.