- Santa Monica, CA, US
- $10 /hr
- Available now
As a marketing professional servicing the cannabis industry, I’m passionate about bringing to market dynamic cannabis products and services that customers love and recommend. more...As a marketing professional servicing the cannabis industry, I’m passionate about bringing to market dynamic cannabis products and services that customers love and recommend.
My first personal experience with cannabis was in 2006 when I learned how to cultivate and use the medicinal powers of cannabinoids during my mom’s cancer treatments. After experiencing the plant’s effectiveness we were inspired to start a cannabusiness, so we launched our event company The Beverly Hills Cannabis Club. Using our PR contacts, we increased our brand’s awareness by garnering consistent national, international, regional, and local press. By the end of our 5 year marketing plan, we had our pick of exit strategies: private investors, people wanting to license the name, venture capitalists wanting to take the company public and even production companies wanting to create a reality show about the company and us.
In the beginning though, I was afraid to pursue my entrepreneurial spirit in this budding industry, afraid I would look ridiculous, afraid to try and afraid to fail. At first, I didn’t earn nearly as much as I had been in the corporate marketing world, and I certainly had some doubts about my chosen career path. Following your passion takes courage, especially if you don’t see the results as quickly as you’d like!
After spending a decade in the cannabis industry, I garnered a deep knowledge base on all sides of the flower, from seed to consumer. I see each new business as an opportunity to grow cutting edge cannabusinesses into major cannabrands. I enjoy sharing my ideas and experience to help others succeed. The PR and marketing techniques I use are dear to me, not only because they bring me true fulfillment, but because I am convinced that they can bring some good to other cannabis companies too. Best of all, I want my clients to be as inspired and passionate about what they do as I am.