- Cambridge, MA, US
- $300 /hr
- Available now
Digital and Omnichannel strategy executive with 15+ years experience consulting senior executive teams at Fortune 500 companies in the U.S., and startups globally on issues relatedmore...Digital and Omnichannel strategy executive with 15+ years experience consulting senior executive teams at Fortune 500 companies in the U.S., and startups globally on issues related to:
1) Business concept development & testing and developing robust business plans and financial models for start-ups. I also have direct experience helping startups with their fundraising efforts, and on the flip side, helping angel and/or private investors evaluate opportunities.
2) User Experience (UX) and product management to help elevate user adoption, promote ongoing usage, and convert users into raving fans and brand advocates (for both prospects and customers). This includes direct experience developing personas, use cases, and mapping the Customer Journey;
3) Maximizing performance of marketing and sales efforts by deploying digital and multi-channel strategies to drive profitable growth (incl. advanced knowledge of digital marketing and e-commerce strategy);
4) Driving self-service adoption and seizing channel migration opportunities (i.e., "right-channeling" to improve satisfaction, broaden utility, and achieve cost savings.
Industries I've worked in, include: Financial services, retail / e-commerce, on-demand mobile services, travel/hospitality, automotive, quick-service restaurant, pharmaceuticals, and medical device.