Strategy Projects
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Linkedin / Marketing Expert Part Time
We seek a creative and strategic marketing professional to enrich our digital presence in the housing disrepair sector. As our social media and content expert, you will craft compelling narratives that educate audiences while promoting our surveying services. Your dual responsibilities include developing a robust LinkedIn strategy and blog content. On LinkedIn, your goal will be enhancing our brand visibility, cultivating professional connections, and generating quality leads. Through dynamic updates, you will position us as an industry authority and drive real business impact. Simultaneously, you will author regularly published blog posts highlighting important housing issues, case studies, and insights. Writing in an engaging style, you will translate complex topics into accessible discussions that inform key stakeholders. These include solicitors, councils, and housing associations. By sharing your housing disrepair expertise, the blog will establish our credibility while raising sector awareness. The successful candidate will demonstrate experience managing LinkedIn campaigns and a proven portfolio of blogs demonstrating excellent writing abilities. Strategic thinking and analytical skills to continually assess and optimise campaigns will also be important. A solid understanding of the challenges within the UK housing landscape is essential for sourcing fresh blog ideas and catering content to audience needs. Creative flairs for storytelling and showcasing information in a memorable yet practical manner will be highly valued. Equally important are strong communication and enthusiasm.
a month ago27 proposalsRemoteLooking for SEO & Google Ads Management Specialist
Hello There, We are looking for an SEO & Google Ad management specialist. Below are the specific services we are looking for: Keyword Research and Strategy Development: We require assistance in identifying relevant keywords and phrases that align with our target audience's search intent and our business objectives. On-Page and Off-Page Optimization: We need support in optimizing our website's content, meta tags, headers, and other on-page elements. Additionally, assistance with off-page strategies such as backlink building and local SEO optimization would be beneficial. Content Creation and Optimization: We are looking for expertise in creating high-quality, engaging content that resonates with our audience and is optimized for search engines. Technical SEO Audit and Implementation: We require a comprehensive audit of our website's technical aspects to identify and address any issues that may affect our search engine rankings and user experience. This includes but is not limited to site speed optimization, mobile responsiveness, and resolving crawl errors. Google Ads Campaign Management: We seek assistance in creating and managing Google Ads campaigns to drive targeted traffic to our website. This includes keyword research, ad copywriting, bid management, and ongoing optimization to maximize ROI. Analytics and Reporting: We need assistance in setting up and analyzing data from tools such as Google Analytics and Google Ads to track the performance of our website and advertising campaigns. Regular reporting on key metrics and insights is essential for us to make informed decisions. Conversion Rate Optimization (CRO): We are interested in optimizing our website's conversion paths to increase the likelihood of visitors taking desired actions, such as making a purchase or filling out a contact form. Local SEO Optimization: We require support in optimizing our website for local searches, including managing Google My Business listings, obtaining online reviews, and ensuring consistency of NAP information across online directories. SEO deliverables required ON PAGE – DELIVERABLES • Complete analysis of the existing website and a detailed analysis report • Competitor analysis of up to 3 competitor websites and a detailed analysis report • Configure Google Tag Manager • Configure and monitor Google Analytics, Google Search Console and Bing Webmaster Tool • Tune and optimize Meta tags for all pages on the website • Add ALT tags for all images used on the website Ensure proper structure for the entire site maintaining HTML heading tags • Ensure the terms of use, about us, contact us pages meet the legal requirements as well as general webmaster guidelines • Check the entire content of the website of copyright violations • Improve the content of the homepage for the best results • Implement Live chat support, if necessary • Implement schema on the website to improve the performance of the website • Maintain the blog section with properly tuned content • Add a new blog post per month on the site OFF PAGE - DELIVERABLES • Publish articles on third party websites • Publish marketing content in Quora discussions, subject to Quora's current policies • Participate in the third-party forum and discussion groups and refer your services when there are relevant questions • List your business on various business directories to improve web presence • Build backlinks to the site through booking websites • Submit your profile in various socially relevant sites including SlideShare, Flickr, Pinterest and more • Tune and optimise your press release if there are any. CONTENT MARKETING DELIVERABLES • Content marketing through various websites and blogs • Quora presence in the form of questions and answers • Increase the visibility of our brand image on the web BLOGGING DELIVERABLES • 2 blog posts per month are included in our package • Submit all blog posts to social media and bookmarking sites • Build internal links to and from the blog posts • Add blog posts to the sitemap We are looking for a reliable partner who can provide these services efficiently and effectively, helping us achieve our digital marketing goals. If you believe your expertise aligns with our requirements, we would appreciate the opportunity to discuss further details, including pricing and timelines.
23 days ago41 proposalsRemoteAdwords and Campaign manager
I seek an experienced online marketing consultant to reinvigorate our dormant Adwords and Campaign Manager accounts. As a small business owner with limited marketing expertise, I aim to leverage paid search to efficiently boost organic traffic and sales. Your task will be a comprehensive audit and optimization of our existing Adwords structure and target keyword lists. This includes analyzing past campaign performance, refining ad copy and landing pages, and implementing competitive bidding and location targeting strategies. Custom reports on key metrics like CPC, CTR and ROI should be provided regularly to track progress. In addition to paid search, I request assistance incorporating Google Campaign Manager into our mix. Demonstrable skills in linking Display Network campaigns to local audiences and first-party data are desired. Dynamic ad creatives and retargeting concepts may prove valuable reach tools as well. This virtual project offers flexibility for an independent specialist. The ideal candidate will have many successful Adwords management projects on their resume, with a proven ability to grow revenues for diverse SMB clients. Strong communication and reporting abilities are essential to keep me informed as tactics evolve. While I appreciate alternative service options, my budget suits hiring a dedicated freelancer versus an agency at this time. Please submit your proposed approach and hourly rate if interested. I aim to select the most cost-effective bid that demonstrates top skills and experience managing PPC for industries similar to mine.
a month ago28 proposalsRemoteSEO Campaign required
A comprehensive SEO campaign is required to enhance the online presence of our website. The campaign should encompass a thorough business and technical overview to understand our goals and the technical aspects of our website. A competitive analysis report will be conducted to gain insights into our competitors' SEO strategies, enabling us to develop a competitive advantage. Keyword research and analysis will identify relevant keywords to target and drive organic traffic to our website. An initial rank report will provide a baseline measurement of our website's engine rankings. XML sitemaps will be created and submitted to improve search engine crawling and indexing. Robot.txt optimization will ensure proper control and guidance for search engine bots. Website load time will be checked and optimized to enhance user experience. Page size will be reviewed and optimized to boost site performance. Google Analytics will be implemented and reviewed for accurate performance tracking. Meta tags on targeted pages will be optimized to boost click-through rates. Duplicate content issues will be identified and resolved. Existing web content will be reviewed and optimized for maximum impact. Cross-browser compatibility will be ensured to ensure our website looks and functions flawlessly across different browsers. URL mapping will be created to improve site architecture and user experience. The content on our homepage will be enhanced for increased visibility. The site directory structure and navigation will be streamlined for easy user flow. Broken links will be identified and fixed to provide a smooth user experience. Internal linking optimization will be implemented to improve site architecture and SEO benefits. Meta tags on internal pages will be optimized to improve their visibility. Anchor tag optimization will be enhanced to improve website performance. "No-Follow" links will be properly utilized to maintain SEO integrity. Inquiry pages will be reviewed and suggestions made to maximize conversion opportunities. Root pages' meta tags will be revised for better search visibility. Off-page SEO activities will be undertaken to increase our website's visibility. High PR directory submissions will be made to list our website on reputable directories. Social bookmarking submissions (SBM) will be conducted to share and promote our content on popular social bookmarking platforms. Engaging and SEO-friendly blog posts will be created and shared on our blog to attract our target audience. Blog posts will be submitted for wider exposure through social bookmarking. Optimized images will be submitted to relevant platforms for enhanced visibility. Classified submissions will be made to post content on targeted classified sites for targeted traffic. Videos will be shared on popular video platforms to engage our audience. Profiles will be created and optimized on various platforms to boost brand credibility. Search engine submissions will ensure our website is indexed on major search engines for better visibility. The campaign will be executed by a skilled SEO professional who will analyze our website's current SEO status, identify areas for improvement, and implement effective strategies to achieve our desired results. Regular progress reports and updates will be provided to ensure transparency and accountability throughout the campaign. The freelancer should have a proven track record of successful SEO campaigns and a deep understanding of the latest SEO techniques and algorithms. They should be able to provide clear and concise recommendations and deliver measurable results within a reasonable timeframe. In conclusion, our SEO campaign aims to improve our website's organic traffic,rankings, and overall online presence. By conducting a thorough business and technical overview, conducting a competitive analysis, implementing effective keyword research and optimization, optimizing XML sitemaps, robot.txt optimization, website load time, page size, and Google Analytics, and optimizing meta tags and internal links, we can achieve our goals and establish our website as a leading authority in our industry. The off-page SEO activities will further enhance our website's visibility and reach, allowing us to attract more targeted traffic and increase our conversion rates. We are confident that with the expertise and dedication of the selected freelancer, we can achieve significant improvements in our SEO performance and achieve long-term success in the online marketplace.
23 days ago56 proposalsRemoteSocial Media Video Content Creator & Engagement Specialist
About Us: At Frisbeechaser Brand, we specialize in designing innovative toys for autistic children, aiming to support their development and provide joy through play. We’re on the lookout for a Social Media Video Content Creator & Engagement Specialist to help us share our mission and boost our sales. This role is critical for producing engaging content and fostering a positive online community across various social media platforms. Job Description: We are seeking a creative, dynamic individual to produce daily video and image content that will captivate our audience and highlight the uniqueness of our toys. This content will be shared across multiple social media platforms including Facebook, TikTok, Instagram, Pinterest, LinkedIn, and an additional platform we'll refer to as X platform. The right candidate will also manage interactions with our community, responding to comments and inquiries with empathy and efficiency. Responsibilities: Strategically create and distribute engaging, high-quality video and image content across Facebook, TikTok, Instagram, Pinterest, LinkedIn, and X platform, ensuring each post is optimized for the platform it's shared on. Use Adobe Photoshop, Canva, Adobe Premiere, and After Effects to craft compelling visual stories that align with our brand’s goals and resonate with our target audiences. Actively engage with followers across all platforms, fostering a supportive and positive community around our brand. Monitor and analyze the performance of content across all platforms, using insights to drive decisions and strategy adjustments. Stay up-to-date with the latest social media trends and best practices, including those specific to LinkedIn, Pinterest, and X platform, to ensure our content remains relevant and impactful. Requirements: A minimum of two years of experience in social media content creation, with a strong portfolio demonstrating expertise in video and image content. Proficiency with Adobe Photoshop, Canva, Adobe Premiere, After Effects, and familiarity with the specific requirements for content creation on LinkedIn, Pinterest, and X platform. Exceptional storytelling and communication skills in English, capable of producing content that engages and resonates with diverse audiences. Demonstrated ability to manage social media engagement and customer service inquiries with empathy, patience, and professionalism. A solid understanding of social media analytics, with the ability to translate data into actionable insights. Compensation: Competitive base salary with commission based on sales performance, rewarding creative contributions that drive brand growth and engagement.
19 days ago16 proposalsRemoteDigital Designer, for Display Advertising and Landing Pages
**Project Background I am currently employed in a position of contracted Digital Director at a mid sized UK based charity. My main objective with this project is to drive sign ups to the charities B2C products. One of the core aspects of this project is Google Ads. As my client is a registered charity, they receive an Ad Grant budget from Google. In addition, due to restrictions on the Ad Grant budget we have a cash budget each month used for retargeting adverts and digital display. Over the course of the project, we have encountered two major challenges which are restricting our progress: 1.) Currently we rely on the internal design team to produce our display adverts. They are pretty much at capacity and the creative takes a long time to be delivered. This means that our strategy, which is based on iterative testing of messaging concepts, is restricted. We need our design work quicker! 2.) The bounce rate across our key landing pages from all paid marketing is huge. This is due to the landing pages we have available being standard website pages and not designed for paid marketing. We need help in the creation of custom landing pages. **Project Brief In order to solve our issues we have two key requirements: 1.) Landing Page Creation - Using the landing page builder Unbounce - we are looking for full creation of landing pages on an ongoing basis, according to the requirements of both myself and the PPC contractor. Your input and experience is welcome, however. We would look to create multiple landing page layouts and variations overtime, to achieve the best possible conversion rate for the client. 2.) Digital Display Asset Creation - We will require ongoing creation of digital display assets, used for both top of the funnel and bottom of the funnel retargeting. Copy and imagery will be supplied by the client in many cases. This job can also include the sourcing of royalty free images which best represents our target audience. These adverts will run across Google Display Network along with Facebook and Instagram. **Project Budget Due to the nature of the work being ongoing, rather than one specific project we need the following information to help with the decision making process. -Your hourly rate -Examples of display adverts and landing pages you have created in the past. **Additional Information All text copy for this project will be supplied by the client. There will be no development support available for the creation of landing pages in Unbounce. Your main contact for this project will be myself.
25 days ago17 proposalsRemoteCopywriting for Borowski Art Glass 文案 - 博罗夫斯基艺术玻璃
Borowski is a glass art brand that originated in Germany. Borowski passes its fascination for luxury glass artwork to its customers through its objects, including Studio Lines, Outdoor Objects and Art Objects. Borowski’s brand message of Love, Passion and Perfection are displayed with each handcrafted pieces. Our website for Borowski Asia Pacific: https://www.borowski-glass.com.hk 博罗夫斯基是一个起源于德国的玻璃艺术品牌。博罗夫斯基将其对豪华玻璃艺术创作的痴迷和热爱通过其作品传递给客户,包括工作室系列、户外系列和艺术家系列。博罗夫斯基品牌的每一个手工艺术作品都向人们传达了爱,激情和完美。我们的中国官方网站:https://www.borowski-glass.cn Our strategy requires to a continues stream of regular English and/or Chinese blog articles related to all topics (glass or home/garden Lifestyle...) relevant to our products. Each blog post will be between 1000 ~ 2000 words per post. 我们需要寻找顶级的英文及/或中文文案为我们定期提供有关博罗夫斯基艺术作品相关的所有主题(包括:玻璃艺术作品,或者家居/花园等格调高雅的生活方式…) 的博客文章等。每篇博文字数在1000 ~ 2000字之间。 It's a long-term work, and if you are an English native speaker or Chinese native speaker (Bilingual is even better), and have experience writing articles or developing/producing any content for any media types, that would be great. 这是一项长期的工作,如果你有丰富的文案创作或具有为任何类型的媒体开发/创作文案内容的经验(熟悉中英文文案创作更佳),请与我们联系。 This project requires: 这个项目要求具有: - Copywriting expertise 文案经验 - Creativity and ability to conceptualize 专业文案创意和概念化的能力 - Familiarity with Glass Artwork (priority at Art Glass topic writing or experience with story tellings about masterworks etc. is preferred) 熟悉玻璃艺术品(有艺术玻璃主题创作或具有艺术故事叙述经验等的将优先考虑) - Familiarity with Home Lifestyle or Garden/Landscape decoration (good taste at new modern Home decoration, Garden decoration or Landscape decoration etc. as to well implement contemporary art into lifestyle...) 熟悉国内的生活方式或园林/景观装饰(具有过人的现代家居装饰,花园装饰或景观装饰品位,能很好地将当代艺术融入极具格调的生活方式当中……) In your proposal, please share a brief summary of your experience and tell us about your most successful copywriting project to date. 请在你的提案中,分享一个简短的经验总结,并告诉我们你迄今为止最成功的文案项目。
4 years ago44 proposalsRemote