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Marketing Manager
Marketing Manager Job Introduction Are you looking for a new challenge that gives you the chance to get creative and use your knowledge of Marketing to take Marketing at our business to the next level? Looking for a company that wants to help further your career as well as provide you with an exciting, inspiring and fun place to work? If the answer to all of these questions is ‘yes’ then you’re just the kind of person we’re looking for! Role Responsibility The Marketing Manager will play a leading role in delivering annual category marketing strategy, with key focus upon marketing planning, stakeholder collaboration and management, driving annual marketing revenue targets. As a Marketing Manager, you will: Set a flexible and validated annual marketing calendar, designed to be customer-centric, support annual business objectives, and strategically planned for categories whilst ensuring alignment with broader messaging Drive the annual marketing calendar: Consistently validate annual marketing calendar and marketing strategy for each campaign, continuously demonstrating understanding of our customer and identifying clear customer acquisition and retention tactics, alongside increased frequency of visit and purchase Role-model close partnership with CRM, Digital Analytics, and Insights team to provide validated data foundation to our marketing briefs and a clear customer targeting strategy; advocate for clear, rationalised, and measurable objectives and KPIs Demonstrate expertise across marketing mix – able to plan and execute campaign using an integrated combination Oversee reporting and analysis of campaign performance vs. KPIs. Guide the team and our agencies on interrogating, and constructively challenging, performance of our campaign - both in-flight to improve performance as well as post-facto, ensuring learnings can refine future planning Lead ongoing alignment on our marketing calendar across key functions/business partners (internal and external), including: B&M; CRM; Digital Trade; Editorial; Insights; Media Agency; Performance Marketing; Press; and Sustainability Facilitate a 'bottom-up' approach across sustainability planning, ensuring relevant messaging is integrated through all our marketing deliveries Provide leadership, motivation and guidance in the day-to-day activities and outputs of the wider marketing team, ensuring timely completion of deadlines and quality-coached outputs. Drive these behaviours in collaboration with the Marketing Project Management Team Continually research, review and share, changes to the market/business landscape, consumer trends and the activities of competitors, (including any compelling marketing activity); adjusting and developing our marketing plans as necessary Steer the building of strategic relationships and partnerships across our brand partner portfolio Provide motivation and guidance in driving mutual accountability for successful delivery of FY Marketing Revenue Targets via a customer-centric lens The Ideal Candidate Strong, proven marketing experience and expertise – particularly across luxury/premium landscapes Experienced in digital marketing, with a strong knowledge of media landscape overall for premium customer segments Keen commercial awareness and critical thinker with excellent numerical and analytical skills: Proficient in Excel with ability to synthesise large amounts of data and information into concise recommendations and actions Experienced in working across broad cross-functional stakeholder groups to turn strategy into actionable marketing plans Resilient, naturally pragmatic and resourceful solutions-based work style with a ‘can do’ attitude and strong focus upon delivery: Able to plan, lead, manage and adapt multiple projects at the same time on deadlines, as well as confident and comfortable in making quick decisions Able to meet targets and take responsibility for own performance: Experienced in measuring delivery of marketing plans against customer KPIs A natural leader. Coaching team members to drive performance & enable change as well as supporting development
8 days ago15 proposalsRemoteFront End developer with an interest in stock investing
We’re looking for an experienced front end developer to help improve and expand our stock market analysis web app. You can check it out at WallStreetZen.com. This is a part-time, freelance role. You’ll help us implement new features and improving existing ones using React in the front end. Familiarity with Material UI, the component library that we’re using, is a plus. You’ll also help implement marketing improvements to our web app. Any experience with implementing A/B tests or analytics tracking would be a big asset. Prior stock investing or finance knowledge is also a nice bonus, but not required. RESPONSIBILITIES * Handle front end development for new features / improvements to existing features (stock screener, watchlist, stock market data) * Implement marketing improvements to the site (a/b tests, landing pages) * Implement UX improvements to the web app KEY EXPECTATIONS * Able to build pixel perfect features using React and Material UI component library * Strong attention to detail * Has good taste in engineering choices, explains and makes wise tradeoffs to balance pragmatism in achieving business requirements with adhering to technical best practices. * Delivers clean, high quality, easily readable and maintainable code * Cares about solving big, systemic problems. You look beyond the surface to identify and understand root causes and seek to resolve those instead of only addressing the symptoms. * Exhibits strong attention to detail and sweats the small things * Good eye for aesthetics and basic understanding of design (good alignment, spacing etc). Able to give input on UI/UX issues. We believe in an iterative process when building technology and as a result we expect a strong feedback loop - frequent communication, asking questions when there are any uncertainties, pointing out tradeoffs to be made, and front footing anything unexpected are all strongly encouraged and highly valued. NICE TO HAVE * Able to do simple mockups in Figma that fits with the existing site aesthetic - when given wireframe + existing components * Experience on a growth team (setting up A/B tests, conversion tracking etc.) * Experience investing in stocks * Ruby on Rails experience HOW TO APPLY * Please fill the following form: https://airtable.com/appEx59e6JDQ6PfsF/pag7fXnnIeVhAqn9U/form?prefill_Via=PeoplePerHour&hide_Via=true
a month ago23 proposalsRemoteMarketing Strategist & Ads Manager
Job Title: Digital Marketing / Ad Manager Employment Type: Part-time to Full-time Company Description: Raja Homewares is a fast-growing e-commerce business specializing in unique and high-quality Rattan homeware products for the nursery. With a focus on customer satisfaction and excellence in product design, we are dedicated to bringing the best in home decor and accessories to our clients. We are looking for a dynamic and experienced Digital Marketing / Ad Manager to join our team and help us reach our ambitious goals. Job Overview: As a Digital Marketing / Ad Manager, you will play a crucial role in executing and managing our digital marketing strategies and online advertising campaigns. You will work closely with the marketing and sales teams to optimize campaigns and drive growth. The ideal candidate is data-driven, creative, and passionate about digital marketing and e-commerce. Responsibilities: Develop and implement digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth Plan and execute online advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, Instagram Ads) Analyze campaign performance and make data-driven recommendations for optimization Manage the budget for digital advertising campaigns and ensure maximum ROI Stay updated on industry trends and best practices in digital marketing and e-commerce Collaborate with the marketing and creative teams to develop compelling ad creative and messaging Monitor and report on key performance indicators (KPIs) for digital marketing campaigns Conduct A/B tests to optimize ad creative, landing pages, and other elements of campaigns Manage relationships with external partners (e.g., advertising agencies, media platforms) Qualifications: 3+ years of experience in digital marketing, preferably in e-commerce or a related field Proven track record of managing successful online advertising campaigns and driving growth Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel) Excellent communication skills, both written and verbal Creative thinking and ability to develop innovative marketing strategies Bachelor's degree in marketing, business, or a related field (preferred) If you are passionate about digital marketing, data-driven, and excited to work in a fast-paced e-commerce environment, we encourage you to apply. Please submit your resume and a cover letter explaining why you would be a great fit for this position.
24 days ago30 proposalsRemoteRSS Feed Aggregation and Categorization Web Application
Objective: To develop a web application that captures RSS feeds from multiple sources, extracts comprehensive data including title, article body, images, source, author, etc., categorizes the content, and generates its own RSS feed based on these categories. Functional Requirements: RSS Feed Capture: The application shall integrate with various sources to capture RSS feeds. Upon capturing, the application shall retrieve complete data from the feed, including title, article body, images, source, author, and any additional relevant information. Data Extraction: The captured RSS feeds shall undergo parsing to extract relevant information from each feed entry. Information extracted shall include but not limited to: Title of the article. Body of the article. Images associated with the article. Source of the article (URL or name). Author(s) of the article. Publication date/time. Any other metadata provided by the feed. Categorization: The application shall categorize the extracted content into various predefined or dynamically generated categories based on content analysis. Categories may include but are not limited to: News, Technology, Sports, Finance, Entertainment, etc. The categorization process should utilize techniques such as keyword analysis, machine learning algorithms, or user-defined rules to assign content to appropriate categories. RSS Feed Generation: Once the content is categorized, the application shall create its own RSS feed(s) for each category. The generated RSS feeds shall include the categorized content along with relevant metadata. Each RSS feed should conform to standard RSS specifications and be accessible via a unique URL. Non-Functional Requirements: Performance: The application shall handle a large volume of RSS feeds efficiently, ensuring minimal latency in capturing, processing, and categorizing the content. Response time for user interactions shall be optimized to provide a seamless browsing experience. Scalability: The architecture of the application should be designed to scale horizontally to accommodate increasing numbers of RSS feeds and users. Load balancing mechanisms should be implemented to distribute incoming traffic across multiple servers. Reliability: The application shall be robust and resilient to failures, ensuring continuous operation even in the event of hardware or software failures. Data integrity measures shall be in place to prevent data loss or corruption. Security: The application shall implement authentication and authorization mechanisms to control access to sensitive functionalities and data. Data transmission and storage shall be encrypted to protect against unauthorized access or tampering. Assumptions: The RSS feeds from various sources are accessible via standard HTTP protocols. The application will not alter the original content of the RSS feeds, but rather create its own feeds based on categorized content.
24 days ago7 proposalsRemoteProduct Marketing Executive for SaaS Company | Paid Ads
***Read the complete job description before applying.*** **Company Overview:** IPBurger is an innovative Proxy (SaaS) company committed to delivering cutting-edge solutions to our valued clientele. Our comprehensive suite of offerings includes Datacenter Proxies, Residential Proxies, ISP Proxies, Mobile Proxies, VPN services, and Scraper APIs, catering to a diverse range of needs in the digital landscape. **Position Overview:** We are seeking a remote part-time Product Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for driving our marketing efforts, focusing on generating highly targeted traffic, lead generation, increasing conversions through various channels, positioning our products, and help dealing with buyer’s journey. This individual will play a crucial role in executing, optimizing, and running paid ads, email campaigns, affiliate recruitment, and strategic partnership initiatives. **Responsibilities:** 1. Plan, execute, and monitor profitable paid advertising campaigns on various platforms, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, YouTube Ads, etc. 2. Continuously optimize ad campaigns to improve performance metrics such as ROI, CTR, and conversion rates. 3. Develop and implement effective email campaigns targeting for both existing clients and new leads to nurture relationships and drive engagement. 4. Help us with product positioning. 5. Actively recruit affiliates to expand our referral program and increase brand awareness. 6. Identify and reach out to potential partners, companies, and influencers for collaboration opportunities and strategic partnerships. 7. Stay updated on industry trends, competitor activities, and best practices to suggest innovative campaign ideas and strategies. 8. Collaborate with cross-functional teams to align marketing efforts with overall business objectives. 9. Track, analyze and report key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and recommend adjustments as needed. 10. Assist in creating marketing collateral and content as required. **Skills & Qualifications:** 1. Proven experience in running successful paid advertising campaigns, with a strong portfolio showcasing measurable results. 2. Exceptional attention to detail with the ability to spot trends and insights from data analysis. 3. Demonstrated creativity and the ability to generate campaign ideas. 4. Strong communication (English language) and interpersonal skills with the ability to work effectively in a collaborative team environment. 5. Proficiency in using marketing analytics tools such as Google Analytics, Facebook Business Manager, etc. 6. Prior experience in email marketing, and partnership outreach is highly desirable. 7. Excellent copywriting skills is a must. 8. Technical ability in order to analyze and optimize marketing efforts. This is an opportunity to have a long-term contract with IPBurger and be a part of the core team. **Location:** Remote **Hours:** Part-time, 20 hrs/week. Flexible working hours, but need to match up hours for calls and to work with other team members when needed. **Remuneration:** $80-$100 While sending the application, the first paragraph should include “IPBurger Is Great”. This is to verify you have read the complete job description before applying.
24 days ago17 proposalsRemoteopportunity
Tidy the server from X-ransom attack
Hello, Our Wordpress website was attacked by x-ransom. We have a backup of the WP and the database dump. We have detected some corrupted files there but it seems that there are still some left that were not detected. It has to be tidy after the attack. It’s an internet shop with uploads files of around 100GB. It’s stored on a private hosting in LV. What is done do far: 1. Update WordPress Version 2. Use z’d updateSecure WP-Admin Login Credentials 3. Set Up Safelist and Blocklist for the Admin Page 4. Use Trusted WordPress Themes 5. Install SSL Certificate 6. Remove Unused WordPress Plugins and Themes 1. Enable Two-Factor Authentication for WP-Admin 2. Back Up WordPress 3. Limit Login Attempts 4. Change the WordPress Login Page URL 5. Log Idle Users Out Automatically 6. Monitor User Activity 7. Check for Malware - found several none-Wordpress specious files and plugins. Deleted them. 1. Disable PHP Error Reporting 3. Turn File Editing Off 4. Restrict Access Using the .htaccess File 5. Change the Default WordPress Database Prefix - not done 6. Disable XML-RPC 7. Hide the WordPress Version 8. Block Hotlinking - not done 9. Manage File Permissions not done After making the list, we received another x-ransome attack. I suspect he has a server level access not only wp level. If you apply, you need to be a server security and a Wordpress specialist. Please, quote for the job.
2 months ago18 proposalsRemoteopportunity
Expert Data Scientist in Unsupervised Fraud/Outlier Detection
Position: Expert Data Scientist Specialization: Unsupervised Fraud Detection/Outlier Detection Type: Part-time that may become full-time(minimum 20 hours/week) Please find here a blog that is an introductory to the challenge that we're handling with: https://medium.com/dataman-in-ai/2-features-for-healthcare-fraud-waste-and-abuse-7c262ac59859 ** The project has already commenced. The data scientist must be prepared to join our team and possess skills in rapid learning, agility, and experience. Company Overview: Our company is a cutting-edge insurtech-healthtech company that is revolutionizing the way of finding frauds and diagnosis. We are dedicated to leveraging advanced machine learning, deep learning, and artificial intelligence techniques to solve complex problems in insurtech-healthtech. As we continue to grow, we are seeking a talented and experienced ML/DL/AI Expert Data Scientist to join our team and play a pivotal role in enhancing our fraud detection and outlier detection capabilities. An example of this project can be - If we have 3 cases where Chest X-RAY (medical test) was ordered - in the first, patient has infection and fever and Chest X-RAY was ordered. In the second case, a procedure was scheduled to a patient and Chest X-RAY was ordered. In the third case, a patient came to the hospital with a broken leg, and Chest X-RAY was ordered. The third case is an outlier, because a broken leg and Chest X-RAY are not related. We need to flag on the third case, and specifically on the Chest X-RAY. About the data - structured dataset consists majorly Boolean features of medical conditions, medical history, medical test, demographics, financial. Role and Responsibilities: As an ML/DL/AI Expert Data Scientist specializing in Fraud Detection/Outlier Detection, you will be responsible for: Model Development: Design, develop, and implement models, etc. for fraud detection and outlier detection. Feature Engineering: Wise Feature Engineering to add to our working pipeline, we would like to add a couple of additional features, add additional model that will cover some other angels, for example, similarity model (Spectral/Contextual Clustering), and time series analysis model, and plug them into our current processes. Learning Event Sequences: Utilize your expertise in handling learning event sequences and similarities to build models that can effectively capture and analyze sequential data patterns for fraud detection. Collaboration: Collaborate with cross-functional teams including data engineers, domain experts, and software developers to integrate the developed models into our existing systems and applications. Contribute to a cohesive team environment that fosters knowledge sharing and innovation. ** It is not anomaly detection, it is fraud detection. Qualifications: - Proven experience (at least 3 years) working on fraud detection and/or outlier detection projects, Python and Data Science. - Strong background in Feature Engineering, handling imbalanced datasets and designing solutions to address data class imbalance. - Proficiency in programming languages such as Python, ML - Experience in analyzing and interpreting complex learning event sequences for fraud detection purposes. - Exceptional ability to communicate complex technical concepts to both technical and non-technical stakeholders. - Prior experience with insurance and/or healthcare data is a significant advantage. - Strong problem-solving skills and the ability to work independently in a dynamic environment. Benefits: Opportunity to work on cutting-edge projects that have a meaningful impact on healthcare. Collaborative and innovative work culture that values learning and growth. Access to the latest tools, resources, and research in the field of ML/DL/AI. If you're a passionate and experienced ML/DL/AI Expert with a focus and experience with Fraud Detection/Outlier Detection and are excited about contributing to the growth and success of our Company, we encourage you to apply. Join us in our mission to revolutionize healthcare through advanced data science and AI techniques.
a month ago25 proposalsRemote