Omniture Projects
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Past "Omniture" Projects
pre-funded
SEO / Digital Marketing Manager for Boutique Agency
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities for clients of our small website design and marketing agency. You will primarily be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase search rankings and website traffic. * Familiarity with marketing funnels and flywheels, leveraging social media, optimizing email capture, and social media advertising is a big plus in being considered for this position. We’re looking for an avid and sophisticated digital marketing professional - someone with a deep understanding of what drives traffic and makes content engaging on various platforms. We ideally need someone who can work business hours during Pacific Standard Time. Key responsibilities: • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords • Work with editorial and marketing teams to drive SEO in content creation and content programming • Work with the development team to ensure SEO best practices are properly implemented on newly developed code • Develop and implement link building strategy • Perform ongoing keyword discovery, expansion and optimization • Help develop and execute online marketing campaigns to sell products, online courses, and other offerings • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in marketing campaigns • Help monitor, grow, and enhance clients' social media presence on platforms including Facebook, Twitter, Instagram, and LinkedIn • Oversee website analytics and social media metrics reporting on a monthly basis, utilizing insights reports from the various channels • Stay on top of emerging trends and news about SEO and performance marketing • Consistently consider creative ways to adapt content to emerging platforms • Provide occasional support to people accessing clients' content online Key Capabilities • High integrity, keeps information strictly confidential, helpful, takes responsibility, learns from feedback • Proven SEO experience • Solid understanding of performance marketing, conversion, and online customer acquisition • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) • Experience with A/B and multivariate experiments • Working knowledge of HTML, CSS, and JavaScript development and constraints • Knowledge of ranking factors and search engine algorithms • Up-to-date with the latest trends and best practices in SEO and SEM • Competency Marketing and Communications and desire to learn more about trends in the field • Demonstrated knowledge of social media marketing, including reporting tools and analytics • Competent with the following platforms/software: WordPress, Skype/Zoom, Google Meet, Active Campaign, MailChimp, Dropbox, Gmail, Google Drive, Microsoft Excel, Microsoft Word, Microsoft Powerpoint • Strong writing skills, able to be both professional and kind • Even-keeled, resourceful, adaptable; comfortable with the zigzags and fast pace of small business • Intellectual curiosity, quick learner, analytic, bright • Ability to read and follow instructions thoroughly and precisely • Conscientious, careful about details, used to functioning in a professional environment • Able to take direction and grind through tasks as well as work independently
Digital Marketer
We are looking for a marketer that has launched projects and increased revenue month-on-month for new products We create products for UX Designers. They are a simple, physical product we ship and these products sit at the top of our marketing funnel, ending with a SaaS solution for design teams. You will be working part-time to start, once the team is onboard you will be working part-time to full-time. You will be getting an hourly rate + a percentage of every unit we sell through our sites. You will provide bi-weekly progress reports to the founder. Job responsibilities include: - Marketing strategy - Planning and Execution - Evaluate important metrics that effect our website traffic - Measure and Report - Budget Management - Setting up magnetic email marketing campaigns, tracking metrics - Building and nurturing an email list through cold emailing, newsletters etc - Implementing low cost/high impact traffic strategies and optimizing winners -working with our social media influencers to run promotional campaigns - Running social media ads/working with social media groups to run campaigns MUST HAVES - Launched products and can demonstrate revenue and metric driven results -Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns -Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate -Good knowledge of all different digital marketing channels -Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) -Working knowledge of ad serving tools (e.g., DART, Atlas) -Experience in setting up and optimizing Google Adwords campaigns -Strong analytical skills and data-driven thinking -String SEO, SMM, SEM knowledge. -Paid social media advertising expertise NICE TO HAVE: - Familiarity with web design - Copywriting - Sales experience - Customer service or customer success experience - Graphic design - Remote team management experience We look forward to having you on our team.
Frontend Shopify Developer
Responsibilities The 1o8 team is built to help our clients win by understanding the roles their products play in consumers’ lives, and bringing stories to life to help grow clients’ brands. We’re currently searching for a Frontend Shopify Developer who is self-motivated with a positive attitude. They can develop responsive Shopify landing pages and websites along with email campaigns, and develop emails for future deployment. They will have experience managing the quality control of websites, landing pages, and emails. They are responsible for taking the lead and driving projects from an execution standpoint, and must have solid design and software knowledge. You'll work alongside creatives and digital developers to handle lots of fast-moving projects and do whatever it takes to make great work with direction from our ECD and CDs. It’s a job for a tech-savvy self-starter, with the ability to multitask and meet tight deadlines. The right candidate is comfortable with ambiguity, and can leverage all resources to problem solve. You know when to ask questions, and when to develop new processes to push a project forward. Day-to-Day Requirements: Leads the successful completion of major projects by investigating, analyzing and resolving complex application problems Strong understanding of UI/UX best practices Comfortable with creative and design implementation Collaborates in UI design as well as and codes, compiles and tests complex websites and applications Employs standards, security methods and tools related to building enterprise web applications Provides programming and project leadership and training to subordinate personnel Works with project management and leadership to provide time estimates and schedules for projects Communicates regularly with department management and functional users on project requirements, activities and status Leads technical reviews of feasibility studies, designs documentation and validation reviews Applies process management techniques to improve software engineering standards, processes and techniques Reviews creative work and identifies issues with layout, consistency, browser compatibility, etc. Has a strong understanding of client-side and server-side, pros/cons of using Possesses superior analytical, problem-solving abilities Has excellent organizational, interpersonal, presentation and communication skills Can anticipate and independently provide solutions for complex problems and issues, recommending upgrades, enhancements, priorities and strategic technology directions based on independent research, consultation and analysis Can rapidly absorb complex technical and conceptual information, identifying key issues and details, and present understandable alternatives to both technical and nontechnical individuals at all levels of the organization Can work on multiple complex tasks against deadlines and shifting priorities and is comfortable dealing with uncertainty, ambiguity and change Possesses project management and leadership abilities Can identify the practical implications of new technologies Ideal Experience 5+ years of project execution and management experience and well-developed client skills Previous exposure to and deeply engaged in various stages of the SDLC as an HTML/CSS/JS Developer. Experience in UI design and creative development Experience working in creative software platforms such as Adobe CC, Sketch, Figma etc. Qualified-level GUI development experience as well as experience with the most updated versions of front-end technologies and highly proven proficiency working with the following: XHTML + HTML5, CSS 2 + 3, JavaScript and jQuery Library, AJAX, XML, JSON, XSLT, XLIFF Adobe Photoshop and creating "pixel perfect" HTML/CSS from .psd files Strong understanding of SEO best practices Strong understanding of web architecture concepts (session, cache, cookies, connection pooling) Client-side performance optimization Facebook integration Advanced experience with one or more of the following analytics packages: Webtrends, Yahoo!, Google, Omniture, Spotlight, DoubleClick/DART, or Coremetrics Advanced experience with one or more of the following CMS platforms: TeamSite 7.0+, Vignette, MOSS, Drupal, Ektron 8.0+, Sitefinity, Sitecore, Day CQ5, or WordPress History of creating flexible/scalable front-end frameworks using Flash and ActionScript 3+, ASP.NET (C#), Java, PHP, RDBMS, ColdFusion, font replacement techniques (@font-face, sIFR,Cufón, etc.), and/or Web services Bachelor’s degree in CSC, CIS or other related field preferred
Ongoing Technical & Outreach SEO Work
Our small digital marketing agency is looking for part time, ongoing assistance 12-20 hours per week. Here is more information: The Search Engine Optimization Specialist is responsible for day-to-day management of ongoing search engine optimization programs, both on-site and on-page, as well as off-site, specifically focused on technical SEO and link-building/outreach. May additionally include content development and social media optimization. You are accountable to the client to deliver superior results for assigned programs, both those you directly fulfill and those for which you direct and oversee others’ work. Job Requirements Excellent understanding of search engine optimization theory, including being well-versed in trends and most effective current technical, on-page and off-page methods. Expert level knowledge of search engine algorithms and various ranking methods. Expertise in keyword research that achieves client business objectives and that identifies new keyword opportunities. Expertise in on-page and technical optimization factors including skills and experience to rapidly assess priorities for improvements. Breadth of expertise in multiple methods of off-page optimization, at both a strategic and tactical level, with evidence of results achieved with previous projects. Ability to quickly discover, explore and test new SEO opportunities within an established SEO community of users. Understands the growing importance of social / user-generated content and how to develop, harness and leverage it for improved performance. Experience with development of link-building strategies and tactical campaigns that make use of multichannel media approaches. Can solve complex indexation and crawlability issues. Is able to understand and direct programmers on resolving important page load speed issues and other technical barriers to ranking. Is able to provide detailed site architecture and URL structure recommendations. Can develop detailed recommendations regarding redirect strategies. Expertise in design of large-scale SEO-friendly information architecture. Possesses advanced knowledge of HTML, CSS and JavaScript. Possesses intermediate knowledge of PHP, SQL and other relevant web technologies. Possesses intermediate knowledge of WordPress, Magento, other CMS platforms. Possesses intermediate knowledge of Google Analytics and some knowledge of many analytics platforms – e.g. Adobe Analytics, Omniture. Is able to troubleshoot and debug roadblocks in search engines or users accessing content due to technical limitations. Possesses a level of proficiency in design software, Photoshop and Illustrator. Experienced in use of a diversity of media and the technical implications of this (e.g. video, blended search, social search, mobile).