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Experienced Graphic Designer Needed to Refine Brand Identity
BRIEF We are seeking a skilled graphic designer to collaborate with us on refining our existing brand and creating essential assets. This role involves tweaking our current business logo to better reflect our company's values and vision, as well as crafting a basic level of brand identity and guidelines that incorporate the updated logo, along with key brand assets to create consistency across all externally facing brand elements such as social media, website, and email banners. Informed by a comprehensive brand identity brief that has already been developed, you will work closely with our team to translate our brand essence into compelling visual elements. This includes ensuring consistency across all assets and effectively communicating our brand's voice and tone. BRAND WORK Brand Guidelines Logo • Full logo: Logo image locked up with the company name. • Secondary logo: For use in situations when the full one is unnecessary or will not fit. This may need 2 variations, portrait and landscape. • Social media logos: Facebook, Instagram, LinkedIn, YouTube. Colour Palette • Primary and secondary colours. • Specify the hex code, CMYK, and RGB. Typography • 2-3 typefaces required, including web styles. • Appropriate size, spacing, and weight. • The font family must represent the brand. Iconography • Social media icons. • Mobile app buttons. • Other TBC Identify the Voice and Tone • General notes on identity voice and tone should be reflected with an understanding of the intended audience and the purpose of the communication. Other Assets Required • Business card design. • Letterhead. • Email banner. • Social media banners and logos. • Logos and graphics. • Website assets. Responsibilities 1. Modify and refine the existing business logo to align with our company's values and vision. 2. Develop a foundational level of brand identity and guidelines that incorporate the updated logo, ensuring consistency across all visual assets. 3. Design business cards, letterheads, email banners, social media banners and logos, logos, graphics, and website assets consistent with the established brand identity. Requirements • Proven experience in logo design and modification, demonstrating the ability to understand and enhance existing designs. • Strong skills in brand identity creation, with a keen eye for maintaining brand consistency and coherence. • Proficiency in graphic design principles and tools, including but not limited to Adobe Creative Suite (Illustrator, Photoshop, InDesign). Additional Information • We are a small-sized company, and the project is expected to be completed within 1 month if not sooner. • We are seeking an intermediate-level graphic designer who can grasp our brand identity and elevate it visually. • If you're passionate about branding and have the expertise to bring our vision to life, we'd love to hear from you! Please include examples of your previous work and let us know why you'd be a great fit for this project.
23 days ago19 proposalsRemotePackaging for an essential oil addiction recovery range
We seek a graphic designer to develop packaging designs ready to be printed on boxes/packaging for our company, Recovery Oil to produce new range of aromatherapy essential oils that primarily target those afflicted by an addiction including, but not limited to: drugs, alcohol, smoking, sex, food, mobile phone usage, exercise/steroids/sports, online gaming or computer use, and many others. The brand aims to promote both physical, spiritual and mental healing through the use of natural wellness and products made from nature. We aim to target this product range at a health-conscious demographic that either currently use natural/healthcare products, It is important to us that the text, images and overall design reflect our ability to harness scientifically tested and verified essential oils that are proven to be effective for the treatment of addiction or maintenance of their current recovery. We envisioned, developed and produced this range specifically because of the highly potent ingredients that we can use to give addicts another tool to recover, and the research, evidence and clinical trials that prove the benefits that specific essential oils in specific dosages can provide to the user. For example, using these specific oils can provide a 40% increased in probability to maintain their recovery and prevent relapse, and up to 70% of trial users state that these oils provide an immense benefit in their efforts to get clean or sober. The essential oil range will initially include a package of 4 essential oil synergistic blends that: We also want to offer these products individually if they don’t need the whole kit and just need 1 or 2, for example those in Recovery who want to use our maintenance oil ongoing. A generic blend of all of the oils and their potent benefits will be added to candles, reed diffusers, room spray, beard oil for men and face cream for women, essential oil diffuser jewellery, car/travel diffusers, as well as soap bars and bath bombs. The design(s) should have a clean, modern aesthetic that reflects the high-quality, potent, scientifically proven natural ingredients. Packaging needs to clearly communicate in a modern, clean, eye-catching and professional manner that these blends and products use all natural ingredients that don’t harm the environment, yet use the knowledge, expertise, research and clinical trials that modern conventional western medicine provides to get the best from both worlds. It should also give the feeling that using this product will more likely guarantee their likelihood of success during their withdrawal/abstinence phase, and provides a substantial boost to their day to day maintenance/recovery efforts and activities afterwards. Information like ingredients, expiration dates, storage instructions, contraindications, warnings, usage guidelines, tips and suggestions to get the most from these products, and the clinical evidence from clinical trials and research must be conveyed clearly and succinctly yet prominently on the packaging and any other leaflets or inserts that each product will contain. As this is a completely new brand that is right at the beginning of establishing itself. The aesthetics should establish consistency across the range while also allowing each individual product to stand out on its own. Just as our bottles, ingredients and contents are from environmental and sustainable sources. Our packaging should also meet this standard to minimise waste and harm to the people, animals and planet around us all. Initial concepts will be 2D designs that need to be developed once the overall feel/requirements are understood and agreed upon. The products will initially be produced in small quantities due to the size of our organisation and the fact that we are still finding our customers and growing. This will increase as we establish ourselves and grow the business. File formats must be layered Photoshop or Illustrator files fully printable at high resolution. The chosen designer will be integrated into the product development process to iterate and refine designs based on feedback with each other. We don’t use photoshop or design software ourselves so any conceptual designs must be able to be opened and viewed easily without needing any additional special software. Experience designing for the healthcare and complementary/holistic therapy sectors, as well as natural products and packaging is desired but not essential if the right designer is found. A portfolio demonstrating aesthetic talent, typographic skill, and the ability to distill complex information simply through design is required. The selected designer must complete work in a timely manner, and with close communication with us, along with efficient timekeeping of deadlines and guarantees given. Depending on the price of the project and the timeframes provided, we may also want labels/packaging for our other products as well.
16 days ago27 proposalsRemoteLooking for SEO & Google Ads Management Specialist
Hello There, We are looking for an SEO & Google Ad management specialist. Below are the specific services we are looking for: Keyword Research and Strategy Development: We require assistance in identifying relevant keywords and phrases that align with our target audience's search intent and our business objectives. On-Page and Off-Page Optimization: We need support in optimizing our website's content, meta tags, headers, and other on-page elements. Additionally, assistance with off-page strategies such as backlink building and local SEO optimization would be beneficial. Content Creation and Optimization: We are looking for expertise in creating high-quality, engaging content that resonates with our audience and is optimized for search engines. Technical SEO Audit and Implementation: We require a comprehensive audit of our website's technical aspects to identify and address any issues that may affect our search engine rankings and user experience. This includes but is not limited to site speed optimization, mobile responsiveness, and resolving crawl errors. Google Ads Campaign Management: We seek assistance in creating and managing Google Ads campaigns to drive targeted traffic to our website. This includes keyword research, ad copywriting, bid management, and ongoing optimization to maximize ROI. Analytics and Reporting: We need assistance in setting up and analyzing data from tools such as Google Analytics and Google Ads to track the performance of our website and advertising campaigns. Regular reporting on key metrics and insights is essential for us to make informed decisions. Conversion Rate Optimization (CRO): We are interested in optimizing our website's conversion paths to increase the likelihood of visitors taking desired actions, such as making a purchase or filling out a contact form. Local SEO Optimization: We require support in optimizing our website for local searches, including managing Google My Business listings, obtaining online reviews, and ensuring consistency of NAP information across online directories. SEO deliverables required ON PAGE – DELIVERABLES • Complete analysis of the existing website and a detailed analysis report • Competitor analysis of up to 3 competitor websites and a detailed analysis report • Configure Google Tag Manager • Configure and monitor Google Analytics, Google Search Console and Bing Webmaster Tool • Tune and optimize Meta tags for all pages on the website • Add ALT tags for all images used on the website Ensure proper structure for the entire site maintaining HTML heading tags • Ensure the terms of use, about us, contact us pages meet the legal requirements as well as general webmaster guidelines • Check the entire content of the website of copyright violations • Improve the content of the homepage for the best results • Implement Live chat support, if necessary • Implement schema on the website to improve the performance of the website • Maintain the blog section with properly tuned content • Add a new blog post per month on the site OFF PAGE - DELIVERABLES • Publish articles on third party websites • Publish marketing content in Quora discussions, subject to Quora's current policies • Participate in the third-party forum and discussion groups and refer your services when there are relevant questions • List your business on various business directories to improve web presence • Build backlinks to the site through booking websites • Submit your profile in various socially relevant sites including SlideShare, Flickr, Pinterest and more • Tune and optimise your press release if there are any. CONTENT MARKETING DELIVERABLES • Content marketing through various websites and blogs • Quora presence in the form of questions and answers • Increase the visibility of our brand image on the web BLOGGING DELIVERABLES • 2 blog posts per month are included in our package • Submit all blog posts to social media and bookmarking sites • Build internal links to and from the blog posts • Add blog posts to the sitemap We are looking for a reliable partner who can provide these services efficiently and effectively, helping us achieve our digital marketing goals. If you believe your expertise aligns with our requirements, we would appreciate the opportunity to discuss further details, including pricing and timelines.
21 days ago40 proposalsRemote