I need a short proposal done
3280
£15/hr(approx. $19/hr)
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- #735525
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Description
Experience Level: Intermediate
Num. of words: 1500 per answer (3000 for total assignment)
Industry: Business
Topic: Evaluate alternatives Rimmel have for reaching the end consumer and explain recommendations. Please read notes for further info
Tone: Instructional/Educational
Extensive research needed: no
Extra notes: SCENARIO 1: Rimmel is a very mature cosmetic brand that has always position itself as a 'value for money' product. Its low cost products have been available in supermarkets, super-drug/boots and local chemist stores. The company has provided retailers with a metre long in store display until that exhibits the full range of 'colour' make up products from blusher to nail polish.
Imagine that Rimmel is now launching a perfume. The TV ad will position the product using images of an attractive 18-24 year old woman who appears to lead a trendy, fashionable, varied and active life. The ad would appear to target both women buying for themselves and people buying gifts for women. The ad does not give a 'value for money' impression.
TASK for Scenario 1: Imagine that Rimmel are debating whether to use their traditional retail channels to distribute the product. Evaluate the alternatives Rimmel have for reaching the end consumer and explain your recommendation.
SCENARIO TWO: You are working as retail consultant and have been retained to advise a show retailer 'ShuYou'. They have asked you to design the layout and display of one of their stores.The store is situated in a side street close to a popular High Street. Although the shop is in a side street a lot of people pass by on their way to the major parking garage further down the street. The High Street has a good representation of national chain stores selling clothes and shoes. The store size is 1200 square foot, (120 square metres). It has a 20-foot (6 metres) frontage and depth of 60 feet (20 metres). ShuYou is positioned as a family shoes store aimed at C2D target market. The strap line on all their advertising is 'at the feet of the family'/
TASK for Scenario 2: Recommend how the store should look. Your answer should cover ambience, layout and design, fixtures, fittings and atmospherics.
Industry: Business
Topic: Evaluate alternatives Rimmel have for reaching the end consumer and explain recommendations. Please read notes for further info
Tone: Instructional/Educational
Extensive research needed: no
Extra notes: SCENARIO 1: Rimmel is a very mature cosmetic brand that has always position itself as a 'value for money' product. Its low cost products have been available in supermarkets, super-drug/boots and local chemist stores. The company has provided retailers with a metre long in store display until that exhibits the full range of 'colour' make up products from blusher to nail polish.
Imagine that Rimmel is now launching a perfume. The TV ad will position the product using images of an attractive 18-24 year old woman who appears to lead a trendy, fashionable, varied and active life. The ad would appear to target both women buying for themselves and people buying gifts for women. The ad does not give a 'value for money' impression.
TASK for Scenario 1: Imagine that Rimmel are debating whether to use their traditional retail channels to distribute the product. Evaluate the alternatives Rimmel have for reaching the end consumer and explain your recommendation.
SCENARIO TWO: You are working as retail consultant and have been retained to advise a show retailer 'ShuYou'. They have asked you to design the layout and display of one of their stores.The store is situated in a side street close to a popular High Street. Although the shop is in a side street a lot of people pass by on their way to the major parking garage further down the street. The High Street has a good representation of national chain stores selling clothes and shoes. The store size is 1200 square foot, (120 square metres). It has a 20-foot (6 metres) frontage and depth of 60 feet (20 metres). ShuYou is positioned as a family shoes store aimed at C2D target market. The strap line on all their advertising is 'at the feet of the family'/
TASK for Scenario 2: Recommend how the store should look. Your answer should cover ambience, layout and design, fixtures, fittings and atmospherics.
Res M.
100% (1)Projects Completed
4
Freelancers worked with
4
Projects awarded
14%
Last project
15 Mar 2016
United Kingdom
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