Sales letter to existing clients
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Post a project like this2602
£40(approx. $50)
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- Proposals: 5
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- #1454293
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Description
Experience Level: Expert
Kind of letter: Sales
Topic: Sales letter to sell added value service to existing clients
Tone: Formal/Professional
Outline & Structure: We are a firm of Accountants.
We sell to our clients but have a low up take an insurance product that covers our costs should a client have any type of HMRC investigation. See note at the end of this section.
The letter should be in terms of tone advisory but firm. We would not be comfortable with the hard sell.
There are additional benefits which are included within the monthly fee such as Employment Law Advice Line, Commercial Health and Safety Advice Line and Commercial Legal advice line. These all have benefits themselves
Next paragraph for your information only
It is important that insurance is not mentioned due to the insurance selling rules/law. We are not authorised to sell insurance. In fact we hold the policy but we sell a Fee Protection Service to our clients. All reference should therefore be to the Fee Protection Service.
Extra notes: It is known that these investigations are becoming more and more frequent and are seen as a source of extra tax revenues.
These investigations can go on for many months. In terms of costs for our time even a minor investigation can easily cost £1,000. Anecdotally it is estimated that the average cost is over £2,000.
For £15 (plus VAT) per month all of these costs are covered.
There will be a leaflet included - see attached pdf which also gives brief details of the cover.
Topic: Sales letter to sell added value service to existing clients
Tone: Formal/Professional
Outline & Structure: We are a firm of Accountants.
We sell to our clients but have a low up take an insurance product that covers our costs should a client have any type of HMRC investigation. See note at the end of this section.
The letter should be in terms of tone advisory but firm. We would not be comfortable with the hard sell.
There are additional benefits which are included within the monthly fee such as Employment Law Advice Line, Commercial Health and Safety Advice Line and Commercial Legal advice line. These all have benefits themselves
Next paragraph for your information only
It is important that insurance is not mentioned due to the insurance selling rules/law. We are not authorised to sell insurance. In fact we hold the policy but we sell a Fee Protection Service to our clients. All reference should therefore be to the Fee Protection Service.
Extra notes: It is known that these investigations are becoming more and more frequent and are seen as a source of extra tax revenues.
These investigations can go on for many months. In terms of costs for our time even a minor investigation can easily cost £1,000. Anecdotally it is estimated that the average cost is over £2,000.
For £15 (plus VAT) per month all of these costs are covered.
There will be a leaflet included - see attached pdf which also gives brief details of the cover.
Gary R.
100% (21)Projects Completed
22
Freelancers worked with
20
Projects awarded
47%
Last project
6 Oct 2023
United Kingdom
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