Experience Level: Expert
After a recent failed charity appeal to our database list requesting financial support for our cause for the Jewish festival of Passover, we were absolutely stunned to receive just 40 replies from a mailing of 8000. Last year we received 500 replies to a mailing of 1500. We feel that it is worth us sending a professionally prepared follow up letter to those who have not yet contributed to gently remind them of the importance of their help.
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