We require a copywriter to help write our tone of voice and copy style

  • Posted:
  • Proposals: 6
  • Remote
  • #673033
  • Awarded
Nigel T.
Claudia L.Sarpedon W.Natalie T.Choi K. + 1 other have already sent a proposal.
  • 1


Experience Level: Expert
Estimated Job duration: 1 day or less
Num. of words: 200-300
Information for the business: We create mobile apps
Industry: Internet/Software
Tone: Witty/Sharp
Outline & Structure:

We're looking for a copywriter to write our a TOV and copywriting guide for our internal brand guidelines. Candidates should be experienced in writing TOV's for brand documentation and marketing purposes.

If you require more information or want to request our brand guidelines and formal brief, please contact me directly.

We require two things for this project:

1. Tone of Voice compromising of...
• An opening sentence
• Positive writing example
• Counter writing example (how not to write)
• A rationale

2. Copy style
• A captivating statement - see further down for an example of what we currently love
• Example of short sentences
• Example of long paragraphs

Information about the business:

What we do:
• We create mobile experiences;
• We listen, research and explore
• We create user-centric apps for mobile devices
• We design beautiful intuitive interfaces
• We develop addictive and challenging mobile games
• We support a multitude of devices and platforms inc. iOS & Android

• Branding
• User Experience Design
• Visual Design
• Mobile Development

• Ballsy
• Peacockish
• Creative
• Resolute (determined)
• Edgy
• Fearless
• Powerful
• Switched-on
• Proficient
• Experienced
• Knowledgeable
• Trustworthy
• Efficient

Previous Taglines:
• Creating Mobile Experiences
• Passionate Geeks

Example Statement:
"We are a user-centred mobile agency, we create products that will delight and
enrich your users’ experience."

Key USPs:
• We’re an award-winning agency
• We’ve had our clients’ featured in the App Store
• We’ve got 46 years combined industry experience under our belt
• We’ve worked with some of the worlds’ big corporate companies

Who are the customers?
• Anything from blue chip corporate companies to someone with an idea
• We get enquiries from 3 types of people: Corporates, Agencies, People
• Corporates and Agencies are the areas we need to expand upon mostly

How do they consume your product (service or commodity)?
• We sell our UXD Approach based on a number of core services. The result is an
end (consumer) product.

Customer perception of Brand Values?
• Professional, experienced and approachable.

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