Writer With Knowledge Of Packaging Industry
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Post a project like this2075
£20/hr(approx. $25/hr)
- Posted:
- Proposals: 5
- Remote
- #2080383
- PRE-FUNDED
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Description
Experience Level: Intermediate
Estimated project duration: 3 - 4 weeks
Creative Brief
Cardboard punnets campaign
Overview
This campaign is designed to generate leads and create awareness in the commercial sector of the fresh produce market. We want these people to bring Westpak into their conversations when they are looking at a new brand launch or new packaging design.
Objectives
The key objective is to make these people think about alternatives to plastic and to think how they can use cardboard instead. They need to be made aware of the branding opportunities and the quick wins they can have with these alternatives. We want them to call us to discuss their concerns with their current use of plastic and how they can appease the consumers with recyclable products.
We would like to get a minimum of 10 meaningful enquires from this campaign, which will start with an e-shot but will extend to other media including editorial, LI and other SM posts.
This needs to be launched during July 2018
Content pieces required;
e-shot
landing page
editorial for Fresh Produce Journal magazine/e-magazine
link to external content (TBA) from editorial
blog
case study
Twitter and LinkedIn posts linked to a landing page, blog, editorial, case study
Budget to be discussed.
Target Audiences
This campaign is aimed at commercial managers and supermarket buyers. These people are at the top of their game and have real influence and are often working with large budgets. There is an even mix of males/females and some would be foreign. They are quite relaxed in nature and what you would call ‘proper’ business persons. They understand commerce and are interested in furthering their careers and making an impact on the sales of the company they work for.
Of all the customer base, these persons would be the most socially interactive and would share ideas amongst themselves. There are particular influencers within the network who would be working for the biggest brands and would be very well known in the industry that would be trusted and looked up to.
Their biggest influencers are in fact the consumers. With much hype about the issues around plastic, they are under pressure to come up with new ideas that will show that their company cares very much about the environment. They need to be seen to be making changes so that they can appease the social media users who are stirring up the plastic issue.
We are actually finding that these people do care personally about the environment also, so it's not just a commercial decision they are making, but a personal one too.
They want quick wins, products that are cheap to implement, have an immediate impact and have recognisable branding that will sell the product.
They will be active on social media, as this is where they would pick up the vibes from the consumers, and they would use social channels to influence each other and share new ideas. This is likely to be on Twitter, Facebook and LinkedIn, but there needs to be further investigation into what is the most used channel. They would also respond well to quality e-shots that provide useful information and some good graphics that will show instantly that there are some innovative ideas out there that they could make good use of.
Key Messages
Words such as; alternative, branding opportunity, organic, environmentally sustainable, bespoke, tailored design, creative, recyclable, consumer education, challenging the status quo, all support the kind of message we are wanting to get across.
A link to a case study would bolster our position particularly if there is a testimonial from a key influencer, and the brand name is very well known.
Cardboard punnets campaign
Overview
This campaign is designed to generate leads and create awareness in the commercial sector of the fresh produce market. We want these people to bring Westpak into their conversations when they are looking at a new brand launch or new packaging design.
Objectives
The key objective is to make these people think about alternatives to plastic and to think how they can use cardboard instead. They need to be made aware of the branding opportunities and the quick wins they can have with these alternatives. We want them to call us to discuss their concerns with their current use of plastic and how they can appease the consumers with recyclable products.
We would like to get a minimum of 10 meaningful enquires from this campaign, which will start with an e-shot but will extend to other media including editorial, LI and other SM posts.
This needs to be launched during July 2018
Content pieces required;
e-shot
landing page
editorial for Fresh Produce Journal magazine/e-magazine
link to external content (TBA) from editorial
blog
case study
Twitter and LinkedIn posts linked to a landing page, blog, editorial, case study
Budget to be discussed.
Target Audiences
This campaign is aimed at commercial managers and supermarket buyers. These people are at the top of their game and have real influence and are often working with large budgets. There is an even mix of males/females and some would be foreign. They are quite relaxed in nature and what you would call ‘proper’ business persons. They understand commerce and are interested in furthering their careers and making an impact on the sales of the company they work for.
Of all the customer base, these persons would be the most socially interactive and would share ideas amongst themselves. There are particular influencers within the network who would be working for the biggest brands and would be very well known in the industry that would be trusted and looked up to.
Their biggest influencers are in fact the consumers. With much hype about the issues around plastic, they are under pressure to come up with new ideas that will show that their company cares very much about the environment. They need to be seen to be making changes so that they can appease the social media users who are stirring up the plastic issue.
We are actually finding that these people do care personally about the environment also, so it's not just a commercial decision they are making, but a personal one too.
They want quick wins, products that are cheap to implement, have an immediate impact and have recognisable branding that will sell the product.
They will be active on social media, as this is where they would pick up the vibes from the consumers, and they would use social channels to influence each other and share new ideas. This is likely to be on Twitter, Facebook and LinkedIn, but there needs to be further investigation into what is the most used channel. They would also respond well to quality e-shots that provide useful information and some good graphics that will show instantly that there are some innovative ideas out there that they could make good use of.
Key Messages
Words such as; alternative, branding opportunity, organic, environmentally sustainable, bespoke, tailored design, creative, recyclable, consumer education, challenging the status quo, all support the kind of message we are wanting to get across.
A link to a case study would bolster our position particularly if there is a testimonial from a key influencer, and the brand name is very well known.
Chris P.
100% (23)Projects Completed
27
Freelancers worked with
26
Projects awarded
63%
Last project
23 Aug 2018
United Kingdom
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