Freelancers for complete content strategy
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Post a project like this$200
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Web Designer, Writer, SEO, Social Media Manager, WordPress Teacher, Digital Marketer
London
TOP CERT | TOP ENDORSED | DIGITAL MARKETING | WEB3 PARTNERSHIPS & COLLABS | PROJECT ADVISOR
London
Content Writer | Strategist | Social Media Marketing Specialist | US and UK Native English Content Developer
Bay Minette
366955411986676904262889327570632840251338943135553713601150
Description
Experience Level: Expert
Estimated project duration: Ongoing
We need to hire an expert freelancer to regularly produce SEO optimized unique content for our blog, website and social media. We are an online pet store and our needs are as follows:
1) Weekly blog article:
a. 1 article per week.
b. Target length: Around 2,000 words.
c. Keyword research. We expect you to do your own keyword research and propose topics and keywords.
d. Every article should support the sale and link to products that we sell in our website. You are expected to go to our website and see what products we are selling and how you can link some of our products to the article topic that you are writing about.
e. Articles shall be elegant, fluid and well researched. SEO optimized and keyword rich without stuffing. Purpose is to create high value content first and foremost.
2) Repurposing the weekly blog article:
a. One infographic of the weekly main article.
b. From the weekly main article, prepare 1 “how to list”, “toolkit”, “expert checklist” or whatever is applicable top that specific article and convert it into a lead magnet landing page. Provide the content of what is offered in exchange for the email address as well as the copy of the lead magnet popup itself.
c. Every article should be written, to the extent possible and within reason, in a list/bullet points format. The intention is to be able to extract 6 teaser bullet points and blast those mini snippets through social media once every day. For obvious reasons, the main article should be bigger and provide more depth than the sum of the mini articles.
d. In summary, the main weekly blog article would also be subdivided into 6 “mini articles” of around 300-600 words each. Please note that we are not asking to re-write these mini articles from scratch. They are a subset of the main weekly blog article, only repurposed.
e. Worth repeating for clarity: The mini articles are a sub-set of the main article. The main article is greater and more in depth that the sum of the mini articles.
f. Each mini article should have a focus subset of keywords from the main weekly blog article and should be tweaked as needed to improve its focus in focus keywords specific to the mini article.
g. Ideally, each mini article should also “focus” or help push a specific product that we sell in our store. Once again, priority is to create elegant and useful content. Product push is a secondary, but important, objective. These objectives are not mutually exclusive as it is perfectly possible to mention and link 1 of our products while discussing a specific topic, highlighting its benefits and how the product solves the specific problem being discussed.
h. Each “mini article” would have its own separate, independent and optimized snippet for:
i. Facebook
ii. Instagram
iii. Twitter
iv. Pinterest: In the case of pinterest, this will most likely be the infographic. Open to other suggestions.
i. Images for each “mini article” may be the same or, preferably, independent. Whatever the outcome, images shall be optimized for each social medium independently and shall have its own independent file.
All images should:
a) Be royalty free with no attribution required.
b) Source of all images to be disclosed so that we can confirm legal use of the same.
c) All images should be SEO optimized as well. Alt tag, title, file name, etc…
d) For all images, a minimum of 5 files should be provided: 100% original file size, 75%, 50% and 25% in order to adapt to responsive imaging. In addition, we also want 1 webP file.
We consider each weekly main blog article + the 6 snippets for each social media + infographic + lead magnet content and page copy + all the supporting images to be 1 weekly package. We are only interested in working with professionals that can deliver at the very minimum the complete weekly package. Anything less that the above is of no interest.
Important notes:
1) Absolutely no plagiarism tolerated.
2) No content mills.
3) No auto spinners.
4) Every article or snippet will be thoroughly checked. Once checked we will provide feedback about the changes/improvements needed.
Interested parties should provide the following information:
a) Examples of previous work including the keywords for which this work was being optimized for.
b) Working hours, timezone and proposed availability.
c) Contact medium: Email only or mobile?
d) Proposed cost structure
e) Cost for each weekly package must be clearly segregated from any other cost structuring proposal. If you are not able or willing to bid on the weekly packages as-is, please do not reply.
f) Additional services that you would like to offer and their itemized cost. Generic aggregated cost proposals shall not be considered.
h) Finally, to make sure that you are reading this post, please tell me how much is 5+2? Please start your reply and job application by providing the answer to this question.
Regards,
Claudio
1) Weekly blog article:
a. 1 article per week.
b. Target length: Around 2,000 words.
c. Keyword research. We expect you to do your own keyword research and propose topics and keywords.
d. Every article should support the sale and link to products that we sell in our website. You are expected to go to our website and see what products we are selling and how you can link some of our products to the article topic that you are writing about.
e. Articles shall be elegant, fluid and well researched. SEO optimized and keyword rich without stuffing. Purpose is to create high value content first and foremost.
2) Repurposing the weekly blog article:
a. One infographic of the weekly main article.
b. From the weekly main article, prepare 1 “how to list”, “toolkit”, “expert checklist” or whatever is applicable top that specific article and convert it into a lead magnet landing page. Provide the content of what is offered in exchange for the email address as well as the copy of the lead magnet popup itself.
c. Every article should be written, to the extent possible and within reason, in a list/bullet points format. The intention is to be able to extract 6 teaser bullet points and blast those mini snippets through social media once every day. For obvious reasons, the main article should be bigger and provide more depth than the sum of the mini articles.
d. In summary, the main weekly blog article would also be subdivided into 6 “mini articles” of around 300-600 words each. Please note that we are not asking to re-write these mini articles from scratch. They are a subset of the main weekly blog article, only repurposed.
e. Worth repeating for clarity: The mini articles are a sub-set of the main article. The main article is greater and more in depth that the sum of the mini articles.
f. Each mini article should have a focus subset of keywords from the main weekly blog article and should be tweaked as needed to improve its focus in focus keywords specific to the mini article.
g. Ideally, each mini article should also “focus” or help push a specific product that we sell in our store. Once again, priority is to create elegant and useful content. Product push is a secondary, but important, objective. These objectives are not mutually exclusive as it is perfectly possible to mention and link 1 of our products while discussing a specific topic, highlighting its benefits and how the product solves the specific problem being discussed.
h. Each “mini article” would have its own separate, independent and optimized snippet for:
i. Facebook
ii. Instagram
iii. Twitter
iv. Pinterest: In the case of pinterest, this will most likely be the infographic. Open to other suggestions.
i. Images for each “mini article” may be the same or, preferably, independent. Whatever the outcome, images shall be optimized for each social medium independently and shall have its own independent file.
All images should:
a) Be royalty free with no attribution required.
b) Source of all images to be disclosed so that we can confirm legal use of the same.
c) All images should be SEO optimized as well. Alt tag, title, file name, etc…
d) For all images, a minimum of 5 files should be provided: 100% original file size, 75%, 50% and 25% in order to adapt to responsive imaging. In addition, we also want 1 webP file.
We consider each weekly main blog article + the 6 snippets for each social media + infographic + lead magnet content and page copy + all the supporting images to be 1 weekly package. We are only interested in working with professionals that can deliver at the very minimum the complete weekly package. Anything less that the above is of no interest.
Important notes:
1) Absolutely no plagiarism tolerated.
2) No content mills.
3) No auto spinners.
4) Every article or snippet will be thoroughly checked. Once checked we will provide feedback about the changes/improvements needed.
Interested parties should provide the following information:
a) Examples of previous work including the keywords for which this work was being optimized for.
b) Working hours, timezone and proposed availability.
c) Contact medium: Email only or mobile?
d) Proposed cost structure
e) Cost for each weekly package must be clearly segregated from any other cost structuring proposal. If you are not able or willing to bid on the weekly packages as-is, please do not reply.
f) Additional services that you would like to offer and their itemized cost. Generic aggregated cost proposals shall not be considered.
h) Finally, to make sure that you are reading this post, please tell me how much is 5+2? Please start your reply and job application by providing the answer to this question.
Regards,
Claudio
Claudio R.
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Any flex on that budget as $200USD is NOT an expert rate for 2,000w. Maybe 800w at most. Please confirm.
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