SaaS Website Content

We are in the process of developing a new SaaS product and we would like to start building our website content strategy now so that we can build hype and momentum for the product, and hit the ground running.

The product is a field service management tool, for comparative products please see: https://www.capterra.com/field-service-management-software/

We'll need content for all the standard pages for a SaaS product, features, about us, etc, but due to the nature of field service we'll also need sales-driven copy that looks to inspire action from small business owners who are currently burdened by paper or excel spreadsheets. We'd like to target key pain areas for these business owners and administrators, and we'd like to work with someone who ideally has experience in SaaS, and can empathise with our potential customers, creating an inviting reading experience on our website that supports a fantastic new product.

I would ideally like to build a relationship with a freelance writing expert who can support us not only now, but throughout our journey as a startup, and get to know/understand this industry as well as we do, so they can engage with our audience through words in the way that we wish to with technology.