B2b blog post about developing new business

Num. of articles: 1
Words per article: 600
Information for the blog/website: A blog post about success factors in digital business -culture and architecture
Industry: Internet/Software
Topic: Success factors for Digital Business
Tone: Formal/Professional
Outline & Structure: 1. Many see digital transformation as a 1:1 mapping of ”traditional” processes.
- Rationale for finding cost savings.
- The potential of cost savings is a maximum of your cost base.
- Only value for customer is cost savings (if savings passed to end-customer and visible in price)

2. The true potential of digital transformation is in digital innovation
-generating new business
-providing differentiated value to end customers.
-Impacts revenue, unlimited potential.

3. To discover new digital opportunities (new sources of jackpots and winnings) companies need to embrace a culture of experimentation.
-Work on multiple ideas
-Fast cycles (manageable risk)
-Constant feedback from stakeholders
-Kill or park ideas that do not seem attractive
-Failing fast enables learning and investments on more lucrative ideas

4. To minimize risk in the experimental culture a company needs to:
- Be More transparent to customers, more feedback
- match better with customer requirements
- Faster time-to-market (vs. competition)
- Better control over costs and deliverables

5. Having architecture that supports rapid development helps
-API façade for improved agility and security
-Cloud technology to enable fast access to new infra and focus development on things that matter
-Microservice architecture to enable rapid multi-team development and deployment
Extensive research needed: no
Extra notes: We are a software company that develop web apps on cloud services. We believe that cloud services allow for faster digital development.