On-page optimisation for my clients website

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Experience Level: Intermediate
1) on-page optimisation for my clients website using WHITE HAT TECHNIQUE.

2) complete website audit and then completing with on-page optimisation before initiating off-page activities.

Implementing an Audit (and providing the necessary report in MS Word Format) involving:
-Complete Industry Analysis
-Analysis from design and usability perspective
-Analysis from search engine optimisation perspective
-Currently target keyword analysis, observation and recommendation
-Current Status of website on search engines and recommendations
-Competitor Analysis and Comparison
-Recommendations on the basis of comparison chart
-Overall recommendations and activity plan for the next 7 months (December 2014 - June 2015, inclusive)
Please note: The report should describe the complete Internet marketing strategy for taking advantage of all available sources of traffic and opportunities on the Internet and not just SEO.

3) Initiate with on-page optimisation process that will include:
-Keyword research and short listing the keywords with more search counts and less competition so that they would be able to provide high return on investment,
-Implementing the keywords in title tags, Meta keyword and description tags, anchor text, HTML markups and content
-Using keywords in image and navigation optimization
-Creating Search engine friendly files like robot.txt, XML and HTML sitemaps and customized 404 error page
-Assisting in copy writing, including key word utilisation and saturation with current Google and search engine parameters to achieve optimum ranking success

The objective of my client is to improve the search engine rankings of the site (ideally page 1 on Google) for a range of keywords, achieve an increasing amount of visitors to the site and especially of those who purchase items included on the site, thus increasing turnover and profitability for the business.

I will need the findings and the appropriate plan for this to arrive together with the audit report, which together review the past site performance and detail the ongoing SEO strategy for my client.

My client needs a project plan for the next 6 months of activities you will carry out in order to achieve and maintain the given objectives and required results.

I would ask that you be realistic in your abilities to achieve the given goals. If you feel you cannot achieve this then please indicate ASAP.

I look forward to hearing from you soon.

Best regards


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