Experience Level: Intermediate
We are a peer-to-peer / e-commerce site dealing in women's apparel. We are beta-testing our model with split tests that divide consumers into parallel cohorts, where variables are alternated and adjusted in order to gauge consumer response. The product, site development, and logistics are to remain sparsely developed in order to quickly respond and pivot to market demand. Two parallel sites with similar but varying domain names will be used.
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