Critical analysis of a non-converting hotel website
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Post a project like this1836
$260
- Posted:
- Proposals: 7
- Remote
- #2339088
- OPPORTUNITY
- Awarded
Website Expert: Usability Consultant | QA Engineer | Conversion Rate Optimisation | Improve Sales | Reduce Bounce |
Portsmouth
1595361653796271281469079170092125742632646671
Description
Experience Level: Expert
I have a hotel website that receives good traffic but the conversions to search, select and checkout are very disappointing.
I need a critical analysis done of the website and booking processes by a professional with hotel eCommerce experience. Design, information architecture, content, UX, UD.
1. why is the visit to search ratio low, and what can be done to improve this dramatically?
2. why is the search to select ratio low, and how can this be improved?
3. Why is the select to checkout ratio low, and how can this be improved?
Actionable output is required in document format - any of Word, PDF, Powerpoint. Long hand is not expected, but concise bullet points with screen shots as appropriate.
URL is https://www.kichanga.com/
In expressing interest in this task, please provide a cover letter that states inter alia why you should be considered above any other candidate and at least 2 samples of similar work done, as well as a brief description.
From go-ahead to 1st draft submission will be 5 working days.
Thank you.
I need a critical analysis done of the website and booking processes by a professional with hotel eCommerce experience. Design, information architecture, content, UX, UD.
1. why is the visit to search ratio low, and what can be done to improve this dramatically?
2. why is the search to select ratio low, and how can this be improved?
3. Why is the select to checkout ratio low, and how can this be improved?
Actionable output is required in document format - any of Word, PDF, Powerpoint. Long hand is not expected, but concise bullet points with screen shots as appropriate.
URL is https://www.kichanga.com/
In expressing interest in this task, please provide a cover letter that states inter alia why you should be considered above any other candidate and at least 2 samples of similar work done, as well as a brief description.
From go-ahead to 1st draft submission will be 5 working days.
Thank you.
Marc D.
99% (67)Projects Completed
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United Kingdom
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