Migration to Shopify

# Shopify Migration Project – Broadcast Equipment E-commerce Website

## Project Overview

We are looking for an experienced Shopify development agency or freelancer to migrate our existing e-commerce website from Visualsoft to Shopify.

Our business specialises in professional broadcast, video production, audio, lighting and used equipment sales. The website currently contains approximately 10,000+ products, category pages, manufacturer pages, blog content, and a large amount of SEO equity that must be preserved during migration.

The successful freelancer will be responsible for planning, migrating, developing, testing and launching the new Shopify website with minimal disruption to SEO, user experience and ongoing operations.

## Current Website

Markets:

* United Kingdom
* European Union

## Key Requirements

### Data Migration

* Complete migration of all products
* Product categories and collections
* Manufacturer/brand pages
* Product images and downloadable documents
* Customer accounts (where possible)
* Blog articles and content pages
* Product reviews
* URL structure mapping

### SEO Preservation

* Full SEO migration strategy
* 301 redirects for all existing URLs
* Preservation of meta titles and descriptions
* Structured data implementation
* XML sitemap generation
* Preservation of search engine rankings wherever possible

### Shopify Development

The new website should include:

* Responsive design for desktop, tablet and mobile
* Fast loading speeds
* Shopify best practices
* Advanced product filtering
* Search functionality
* Product comparison functionality (if achievable via app)
* Recommended accessories and related products
* Cross-sell and upsell functionality
* Trade account enquiry capability
* Used equipment section
* Clearance and offers section
* Blog section
* Brand landing pages

### Integrations Required

Please advise experience with the following:

* Google Merchant Center
* Google Analytics 4
* Google Ads Conversion Tracking
* Meta Pixel
* Email marketing platform integration
*Ebay Market place intergration
* Stock management / ERP integration
* Shipping carrier integrations
* Payment gateway setup

### Multi-Store / International Requirements

We currently serve customers from all over the globe. Major markets UK and Europe.

Please advise:

* Experience with Shopify Markets
* Multi-currency capability
* VAT handling
* International shipping configuration

### Performance Requirements

The website must:

* Achieve strong Core Web Vitals scores
* Be optimised for SEO
* Load quickly across all devices
* Be scalable for future growth

### Deliverables

* Fully functioning Shopify website
* Complete data migration
* SEO migration plan
* Redirect implementation
* Tracking and analytics setup
* Testing and QA
* Go-live support
* Documentation and handover

## Proposal Requirements

Please include:

1. Examples of Shopify migrations completed
2. Examples of large catalogue migrations (5,000+ products)
3. Estimated timeline
4. Project cost
5. Recommended Shopify apps
6. Ongoing support options

## Important

Please provide a fixed-price quotation where possible and outline any assumptions or limitations.

We are looking for an experienced Shopify partner rather than a basic theme installer.