Software Development

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  • Proposals: 2
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  • #31033
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Sachin P.Indo US C. have already sent a proposal.
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Experience Level: Expert
This website and CMS is for an Indian client. Please send questions if you need any clarifications or else send timeline and quote along with details of each module in Admin Panel. You quote separately for designing, development, SEO and Google Analytical. Also specify platform of development (PHP or Dot NET � Client has not specified anything). My questions are in BLACK font and client�s replies are in LIGHT BLUE font � see below:

Pages needed (the actual number of pages may be 10-20% more than the ones specified below)

1. Home Page (with Flash, Log In, First Time Visitor Registration)

2. Products By Purpose: Art Pottery

3. Products By Purpose: Tableware: Dinnerware

4. Products By Purpose: Tableware: Drink ware

5. Products By Purpose: Tableware: Serving ware

6. Products By Purpose: Tableware: Kitchenware

7. Products By Purpose: Decor

8. Products By Purpose: India Quirks

9. Products By Description: Hottest Pieces

10. Products By Description: Latest Works

11. Products By Description: Limited Editions

12. Products By Description: Themes

13. Products: Shopping Cart

14. Products: Payment Gateway with Verilog/Verisign Authentication Service

15. Musings (Blog with pictures that I can upload, and visitors who login can post comments)

16. The Studio Potters: Profiles of Contributors

17. The Studio Potters: Collaboration

18. About Us: Profile

19. About Us: Availability (which outlets/exhibitions we are present in)

20. Contact Us (Form)

21. Admin Panel (Visible only to the Admin i.e. When the admin log�s in with his/her id): Edit current albums

22. Admin Panel: Upload new images/albums.

23. Admin Panel: View Page Stats with weekly emailer similar to Facebook Page updates

24. Multiple Search functionality to allow users to search product catalog basis any of the defining fields: price, product purpose, themes, keyword, dimensions, other keywords/tags, etc.


a. Have you purchased the domain name?


b. Is there an already existing website of yours?


c. What is the primary service that your website will provide?

1. It will allow people to view and buy the products online.

2. It will showcase my product offering to interior designers, corporate etc who may want to order in bulk, as I don�t have a physical store at the moment.

d. Please give an approximate date when you wish to launch your website.

15th Aug'10
Website Scope
Your website objectives

a. What is your primary reason for commissioning a website?

To showcase India's first ever lifestyle pottery store online, in the absence of an offline/retail presence. It is meant to reach out not only to retail buyers but also institutional ones such as interior designers / architects / hotels / NRI's / Corporate / Travel agents.

b. List the business objectives you want to achieve from the website?

} Set of specific goals which identify what you expect the site to accomplish, e.g. increase subscriptions, reduce number of enquiries by telephone.
Business objectives (in order of importance)


Online sales through this website should constitute about 30% of total sales month on month.


The website should generate at least 10 leads per month from institutional buyers as mentioned above.


Create a thriving community of Studio potters, Pottery designers / manufacturers and pottery students / enthusiasts.
Your target audience

a. Is your target audience corporate or consumer oriented?

Both, primarily consumer-oriented.

b. List your target audience in order of importance.

} Who are you trying to attract to visit your site? Be as specific as possible, e.g. parents of children with special needs in healthcare, and looking for advice and support.
Target audience (in order of importance)


25-40 year-olds (mostly women) either setting up their house or renovating, or looking for classy gifting options, e.g. those who currently shop at Tarini / Good Earth / Fab India / other lifestyle stores, but don't find the right designs or the right price, or a combination of both.


Business / Corporate professionals who are globally traveled and are exposed to brands like Pottery Barn / Crate & Barrel / IKEA etc abroad.


Interior designers / architects who recommend home dÃ’©cor items to clients


Hotels / Restaurants


Tourists to India looking for legitimate, high-quality, well-designed Indian crafts to carry back home


Corporate for Diwali gifting


NRI's for gifting back home


Banks for rewarding high-net-worth customers with lifestyle items


Other studio potters / pottery makers / pottery students etc.
Website features

a. How many pages do you think your website will contain approximately?

23-25 pages. This could be 10-20% higher, but the same basic design will get adapted.

b. What interactive features do you have in mind for your website? How will they help?

Only e-commerce, blog, Search and Contact us form.

c. How do you intend to edit/update the content of your website?

- For simple day-to-day updating requirements like adding/deleting/editing products or product details, or any text or image on the site, I should be given an admin panel to do it on my own.

- For more complex requirements, like adding a field or a page or altering the flash, I would need support.

d. How often will you be updating your website?

- Simple requirements, 1-2 times a week.

- Complex requirements, 1-2 times a month.

e. Which of the following features would you like to have on your website?

Additional features:

- Sound (Yes/No) No

- Animation (Yes/No) Yes only 1 flash on homepage

- Video (Yes/No) Not at the moment, please keep provision to add later

- Link to follow you on Facebook/Twitter (Yes/No) Yes

- Link to a Blog Space (Yes/No) Yes

- Customer Feedback forms (Yes/No) Yes

- Chat room (Yes/No) No

- On-line order form (Yes/No) Yes
Brand/Perception related questions
Image & perception

a. How do you want your brand to be perceived by your target audience?
Will send you a separate slide on the perceptual map. The desired positioning is �Earthy with a contemporary twist, Premium lifestyle pottery�.

a. Who are your main competitors, or organization similar to yours?
Tarini, Good Earth, Fab India, Soma

b. Within your sector, which is the most well regarded company/organization?

Good Earth
Design related Questions
Design Preferences

a. What are your preferences for:

} Colors - Earthy, vibrant colours

} Images - Will be sharing reference images with you separately

} Textual information such as the tagline � �Saundhi Mitti. The goodness of rain-kissed, sun-blessed earth.�
What sort of illustrations would you like your website to contain?

- Photos Yes

- Charts/Graphs No

- Charts No

- Others (Specify) - Animated Flash Home Page + Flash based Gallery
Websites you like

a. Put together a list of at least 3 sites you like the design of, and a brief idea on what you like about each one. Is it a particular feature or function that works particularly well?

} Your �likes� needn�t be from businesses similar to yours but you should think about the relevance to your own site.

} Will be sharing reference websites with you separately
Competitor websites

a. Put together a list of at least 3 competitor or equivalent sites and a brief idea on what you like or dislike about the design for each.
Will be sharing reference websites with you separately.
Web Hosting, SEO, others

a. Would you like E-mail IDs with your domain name (For example If so how many?

Yes. At least 5 to begin with

b. Are there any aspects (such as certain words, phrases, colors pictures etc) that should be avoided?
- Any direct reference or comparison to any existing brand is to be strictly avoided. should have a very clear, distinct identity.

- This identity should not be stereotypical � neither should it be ethnic / traditional nor modern/western, but a fusion: earthy materials in contemporary tastes.

c. Please feel free to add further points that you deem necessary/appropriate.

- Prices of products will initially be in INR but may also be in other currencies later, e.g. USD/Euro. There should be a provision for multi-currency prices to be shown, which can be activated around Mar�11.

- We will provide raw images of products. You will have to action image correction / clean-up at your end.

- Please ensure products get showcased really well, with all details of form, glazing, and texture visible in detail.

- Please ensure in-built protection against copying of images on the site

- Please ensure the user can get in touch with us very easily, he/she shouldn�t have to hunt for the contact us email id. Please provide a phone no. and email id, and keep provision for live chat (about product delivery status query, product details query, made to order requests, design contributions, etc) which can be brought in around Mar�11.

d. Would you like to go for Search Engine Optimization (Improving rankings of search results in search engines)?


e. Would you like to go for Web Analytics?


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