Social media and digital marketing

  • Posted:
  • Proposals: 33
  • Remote
  • #1909905
  • Expired
Salman R.Ola O.Stuart C.Vlad T.Sarah K. + 28 others have already sent a proposal.
  • 19


Experience Level: Intermediate
Willie’s Cacao is an exciting, entrepreneurial, premium chocolate manufacturer, most unusually making chocolate ‘bean to bar’ from the world’s great single estate cacaos. We sell in 30 countries everywhere from top department stores to supermarkets like Sainsbury / Waitrose and cafes like Café Nero.

You would be
- Working remotely with regular visits to the Chocolate Factory at Uffculme, Devon.
- a few hours would need to be worked every day, in total this may add up to c.6-8 hours a week.
- salary in line with experience

We are looking for someone to create and optimise the digital marketing and social media plan with the overall aim of significantly growing brand awareness, understanding and engagement in the UK. We need to balance the immediate objective of supporting our new more mass market listings in eg Sainsbury, with the longer term desire to be an enduring iconic brand. The plan is generally to communicate why our single estate, bean to bar chocolate is better than mass produced chocolate; to support a constant stream of new product launches; to create campaigns with brand partners

- Facebook / Instagram are the 2 main platforms. Create posts, improve reach and engagement
- Develop links with other like minded companies and people
- Increase traffic to and sales of our online shop
- Create and optimise “paid for” digital strategy: boosting posts, digital advertising, google ads.
- Track performance of all activities and improve effectiveness and payback
- Feed in to content strategy.

Skills and experience – please supply case studies of past work
• 3+ years social media and digital marketing experience in a similar role
• Degree level education
• Creative, with excellent copywriting skills
• A demonstrable track record of delivering success and return on investment in these activities
• Up to date knowledge of developments in the social media / digital world
• Excellent communicator, as need to be completely joined up with the rest of the team
• A genuine love of food and flavour

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