I need a powerpoint as to why a shoe prsite should invest highly in content marketing

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Experience Level: Intermediate
I need a 10 slide PowerPoint that takes client data regarding search rankings to explain why their site which has zero content on any of its pages should invest in building content hubs and publishing content products.

I would like good sensible arguments for why a site that has next to no content on it should invest in creating content hubs.
I have several pieces of Moz Whiteboard Friday content that I would like to help build the argument.
I expect an argument to reference the data I provide which will include the keyword performance of that site currently.

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