Site Audit - loss of all rankings

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Sam W.Christopher C.Graham S.David S.Fraser R. + 1 other have already sent a proposal.
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Experience Level: Expert

We made some usability and design changes to our website (not a new website; same links, same pages)

Before the redesign the site was on page 1 for quite a few competitive keywords, such us:

Bedroom furniture
Living room furniture
Pine furniture
Dining room furniture
Dining furniture

Also, we used to be found via many different keyword combinations.

At the same time with the redesign we moved to a new server.

We moved our site to a new server, the developer implemented the changes and we thought that due to the DNS changes our site should rank in a couple of days, however, 2 weeks later still no where to be seen for any keywords.

We moved 2 other websites to the new sever at the same time and there are no issues with those, proof that the server is correctly set up • in fact, as it’s a faster server, rankings for these 2 other sites have gained places …we also asked 2 UK developers to make sure that is correctly configured on the new sever and no issues there.

We asked the developer that re-designed the site to investigate and been told that it’s not their error and various excuses came out, sitemaps, meta tags …

However, please bear in mind that whilst there may issues with the above, this site was making sales on a daily bases, before the redesign, now we made 4 sales in 2 weeks….

I asked our developer (the one that maintains out sites) to check if there are differences between old site and new site files and as far as he says, everything is a match.

I have been told to check for “malicious code” …there are certain software’s that do so automatically and warn you when they find something that needs investigating so a friend is doing this for us, however, I don’t think this will be the case; I doubt the design company had bad intentions but I do believe that they made an error somewhere, maybe a bit of bad coding????

The site is not penalised and is being cached daily; PR3 and links built are still there…

We are in a position where no one so far seems to know what the problem is; we believe there is a fairly simple error somewhere and don’t thing it’s a case of waiting on Goolge to give our rankings back, hence, we want to make sure that we remove this error otherwise we will wait for ages and this definitely wont be good to our keyword rankings.

We just asked Google to reconsider our site, however, our site is being indexed…also this will take several weeks to be processed.

We hope someone has an idea of what is happening; should more details be necessary please let us know.

Thank you.


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