Website Marketing Professional

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Experience Level: Intermediate
We are searching for a person to assist with web marketing for our website. We are a chain of stores in Australia that specialises in the sales and rental of professional Lighting and Sound products and DJ equipment for venues, nightclubs, DJ\'s and Event operators. We are looking for a professional with at least 3 years experience in the field of web marketing as described below to use on an ongoing basis to improve our web presence.

We wish to achieve the following:-
1. Increase traffic to our site thereby increasing web sales and web referrals to our stores
2. Improve our Adwords efficiency and spend vs conversion rates by studying the ads and carefully drafting ads on an ongoing basis
3. Improve our SEO by studying the Google analytics for the site and improving the content of the site on an ongoing basis to achieve optimum performance and maximise SEO.

In order for this to occur, the following needs to be performed:-
1. Careful study and changes made to the site content to improve customer experience and sales conversion.
2. New content added to the site blog, some of that can be provided by us but we would like a pro-active individual who can seek such info where needed and post onto the blog
3. Manage our other ancillary blogs that link to the site to ensure quality content is posted on them. Some of that content can be provided by us as per point 2
4. Seek contra-arrangements and cross links with other sites within the industry to improve the branding and search engine visibility of our site.
5. Develop our newly introduced affiliate program by seeking and overseeing affiliates
6. Fielding input from our marketing partners and posting positive customer feedback and PR reviews into the site and in other related forums/blogs as needed to improve the image and coverage of our brand.
7. Improving our findability on search engines for our Key Brands and product lines by working on the content of the site and products.
8. Other miscellaneous web marketing related activites as needed.

This job is offered on the basis of ongoing weekly work and we envisage it will be paid on an hourly basis.

We will need to discuss the details of assessing performance on several fronts e.g. site rating, Adwords Conversion rate improvement, sales efficiency on the site and overall sales conversion rates, etc.

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