Ecommerce Launch Strategy

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Experience Level: Expert
Require strategic input on populating a website prior to formal launch. Site will be a secondary market exchange with potential buyers and sellers profiles already identified. Need to understand best approach to creating transactions with profiled parties (email marketing campaign direct calls etc.) on website at outset to gain traction going forward. This is not a search engine optimisation project, it is more related to best execution of a kick off start strategy in the context an ecommerce website. Hopefully there is more than one way to do this and would like to hear the pros and cons each one with comprehensive input on incorporation of use of social media channels. Ideally would like to hear about Project suit people with first hand experience (backed up with specific examples) of website start-ups/brand position, lead generation etc. ideally in the b2b/b2c exchange arena. Full briefing note will follow subject to NDA.

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