Sales strategy and lead generation

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Experience Level: Intermediate
Our company has a new, innovative fast food packaging product to promote. It has had limited exposure in the UK although has already been launched for a few years in US and Canada with great success – it is a very sellable product. We are going to be launching/showing at an exhibition in London at the end of March.

I am looking for someone who can assist with launching this product to the UK and who has experience of knowing the best way to approach different customers in order to achieve best response ( i.e. not just cold calling), target markets have already been identified.

Also interested in how to make appointments with prospective customers, follow up leads, samples sent, and procedures dealing with sales reps. Any similar experience in sales leads or similar projects that you can show would be an advantage.

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