Memfies - Adwords & Analytics

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Omer S.
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Experience Level: Intermediate
Hi Omer,
This is Colin from Shapr.

As I mentioned I'm involved in a small start up called Memfies ( I am based in Louth but the HQ is in Sligo. We are seeking to creating wedding highlight videos from the smartphone footage of guests who are invited to weddings. Essentially, it is a platform, where couples to be (or guests) can create a wedding event, get their unique link, which they send to guests who can then upload their videos and photos to. We then send this work to a verified editor who then edits it into a highlight video. We feel this is unique in many ways but mostly it is a very personal video memory of your wedding as it is taken by friends and family having fun and recording it from their point of view, as they are doing now. Editors can join from anywhere in the world too.

We are operational but still in the early stages and improving tech. That said we have been running a Google Adwords campaign since early this year to test the response and see what the reaction has been. In March we were getting 20 signing a day mostly in India. But we weren't converting them into videos so we had to improve our tech. That is now ready to go this week. So in the past few weeks we have continued our Adwords and are getting about 15 people a day signing up.

From our Google Adwords data it says we are getting about 1,000 clicks month on our ads, but on our Google Analytics we are not seeing this traffic, it's more like 300. And we have ran social media campaigns on Facebook, Instagram and Pinterest but these performed even worse with nearly no new users during that time on our Google Analytics data.

That's why I'd like someone to review both our Google Adwords and Analytics and see what is going on so we can first understand it better. Then we will likely seek to optimize this and get better performance and users on the site.

What do you think about all this? I think you mentioned it would take a few hours to get this reviewed, I'm fine with that, so happy to go ahead if you are.

If you are, what details do you need from me?



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