Telesales Marketing & Lead Researcher
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Description
Experience Level: Intermediate
Telesales Marketing & Lead Researcher
We have a new property selling website with a difference – you can list your property for FREE with no agents' fees or commission payments.
Our website is also an advertising portal for property related websites, as well as an advertising vehicle for home sellers in the United Kingdom.
Users (Listers) are encouraged to register and to upload their Property Listings (as many as they like) to the website via the Property Listing Wizard.
The site also has an active Guides & Resources section, supported by relevant advertising, a blog and regular newsletters and information bulletins, also providing a platform for advertising.
How do the website and the Telesales Marketing & Lead Researcher make money from this service?
The Telesales Marketing & Lead Researcher will be selling advertising space on each of the listing pages of the website. This includes properties that people list on the website as well as articles and news feeds in the Guides & Resources section and on the Blog. Every page provides further opportunities for advertising to be sold - banner, text, flash, deep links etc.
Having done some research with guidance from me, the Telesales Marketing & Lead Researcher will approach businesses that are local to the specific property for sale or rent, and offer them a package that is based on 'payment on performance'. Geographical relevance will be as important as business relevance – that is, the Advert should offer goods or services both relevant to the properties being listed, as well as a useful service to people looking at those properties. The lead research will be focused on small and medium sized businesses and sole traders - anyone with products or services to advertise relevant to our listings - home conveyancing, schools, home furnishing shops, DIY businesses, local food, property related services etc.
We will want to sell each position (which could be a banner advert or text link) on the basis of CPM – cost per 1,000 impressions.
There is no requirement for prior knowledge or experience of CPC, CPM or other specific Internet processes as all relevant guidance will be provided. But a determination to sell advertising on the site is a must!
Although cost-per-click, or CPC, advertising is enjoying great popularity, CPM (cost per thousand impressions) advertising is still an effective way of reaching potential customers on the Web. Instead of paying per click in a CPC arrangement, in a CPM campaign the advertiser purchases a set amount of impressions. An impression is a single instance of an ad appearing on a Web site. This allows considerable flexibility in tailoring the advertiser's needs with what DIY-Home-Selling.com can provide.
We will be looking to achieve at least £10.00 per 1,000 impressions, or 0.01 pence per impression. This allows an advertiser complete flexibility as to how much they wish to spend with us and for how long. It also provides flexibility for the Telesales Marketing & Lead Researcher to sell packages which maximise the revenue of the business and improve the level of commissions that can be earned.
We will pay £10 per hour initially for set up, familiarisation and lead research, which will be limited to £150. Once the Telesales Marketing & Lead Researcher is established and making sales, we will then pay 25% of the value of the business sold. If an advertiser repeats the advertising, the Telesales Marketing Professional will continue to receive the 25% commission ad infinitum. The intention is for a Telesales Marketing & Lead Researcher to be better off earning commission, than on a job or per hour basis.
Do you want to sell for us? We’d be happy to explain or talk through any questions you have – let us know!
We have a new property selling website with a difference – you can list your property for FREE with no agents' fees or commission payments.
Our website is also an advertising portal for property related websites, as well as an advertising vehicle for home sellers in the United Kingdom.
Users (Listers) are encouraged to register and to upload their Property Listings (as many as they like) to the website via the Property Listing Wizard.
The site also has an active Guides & Resources section, supported by relevant advertising, a blog and regular newsletters and information bulletins, also providing a platform for advertising.
How do the website and the Telesales Marketing & Lead Researcher make money from this service?
The Telesales Marketing & Lead Researcher will be selling advertising space on each of the listing pages of the website. This includes properties that people list on the website as well as articles and news feeds in the Guides & Resources section and on the Blog. Every page provides further opportunities for advertising to be sold - banner, text, flash, deep links etc.
Having done some research with guidance from me, the Telesales Marketing & Lead Researcher will approach businesses that are local to the specific property for sale or rent, and offer them a package that is based on 'payment on performance'. Geographical relevance will be as important as business relevance – that is, the Advert should offer goods or services both relevant to the properties being listed, as well as a useful service to people looking at those properties. The lead research will be focused on small and medium sized businesses and sole traders - anyone with products or services to advertise relevant to our listings - home conveyancing, schools, home furnishing shops, DIY businesses, local food, property related services etc.
We will want to sell each position (which could be a banner advert or text link) on the basis of CPM – cost per 1,000 impressions.
There is no requirement for prior knowledge or experience of CPC, CPM or other specific Internet processes as all relevant guidance will be provided. But a determination to sell advertising on the site is a must!
Although cost-per-click, or CPC, advertising is enjoying great popularity, CPM (cost per thousand impressions) advertising is still an effective way of reaching potential customers on the Web. Instead of paying per click in a CPC arrangement, in a CPM campaign the advertiser purchases a set amount of impressions. An impression is a single instance of an ad appearing on a Web site. This allows considerable flexibility in tailoring the advertiser's needs with what DIY-Home-Selling.com can provide.
We will be looking to achieve at least £10.00 per 1,000 impressions, or 0.01 pence per impression. This allows an advertiser complete flexibility as to how much they wish to spend with us and for how long. It also provides flexibility for the Telesales Marketing & Lead Researcher to sell packages which maximise the revenue of the business and improve the level of commissions that can be earned.
We will pay £10 per hour initially for set up, familiarisation and lead research, which will be limited to £150. Once the Telesales Marketing & Lead Researcher is established and making sales, we will then pay 25% of the value of the business sold. If an advertiser repeats the advertising, the Telesales Marketing Professional will continue to receive the 25% commission ad infinitum. The intention is for a Telesales Marketing & Lead Researcher to be better off earning commission, than on a job or per hour basis.
Do you want to sell for us? We’d be happy to explain or talk through any questions you have – let us know!
Jane A.
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Last project
9 Nov 2011
United Kingdom
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