Press releases for a product launch - trade press

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Description

Experience Level: Expert
I need releases written and sent to the trade media, both online and print.,

Specifically, I want to target trade media that has small employers, including micro businesses (one man bands).

Examples would include PR, advertising, wedding planners, graphic designers, fashion companies, interior design etc. Also theatre companies, nutritionists and professional photographers.

The goal is to persuade employers to sign up for free on my new internship site (etsio.com).

The advantage to them is they get paid for taking interns.

The strategy would be to tell the media that the site (etsio.com) is getting lots of enquiries from wannabe entrants who want internships in their industry, which is true, and the firms should therefore sign up.

This campaign will be aimed at employers because I need to fill the database with more employers before marketing to potential interns. However, I accept there will be some overlap.

This is a simple and basic job for the right person. It consists of one release that needs to be marginally re-framed for each industry.

There could be further work later, when we seek interns.

It is also slightly controversial.

You need to be a PR expert, UK based.

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