PR support required in Milan for Fashion Brand Launch
4630
£2.0k(approx. $2.5k)
- Posted:
- Proposals: 0
- Remote
- #84219
- Archived
Description
Experience Level: Expert
Supporting our London team on a Fashion Brand launch in Milan in September, we are looking for a freelance PR person to join our team, below is the scope of work
Italian PR to liaise with Italian media and invite to the event 4 weeks before, launch event, follow up on invites and arrange coverage, interviews and attendance to the event. Follow up on coverage and sending out PR materials acting as local press officer before during and after the event. Providing full media report, adding content to Facebook, twitter and you tube.
Public Relations Plan
• Liaise with Italian fashion, lifestyle, trade and business media (London team to provide the media lists and contacts)
• Use there own media contacts to secure invites and coverage
• Invite 5-6 top line fashion media to a VIP dinner and drinks party at Now Hotel
• Liaise with Sanrio PR team on press release info and any media Sanrio wish to invite (The London team will be the contact for this)
• Press office on the day of the event to handle Italian fashion media
• Ensure press have relevant information
• Secure coverage in trade, lifestyle, digital media
• Monitor media post launch and collate coverage
• Provide full report back to the London team
• Oversee the PR materials which will be provided in Italian
In total 15 days 3.5 days in Aug, 8 days in Sept and 3.5 Oct
Italian PR to liaise with Italian media and invite to the event 4 weeks before, launch event, follow up on invites and arrange coverage, interviews and attendance to the event. Follow up on coverage and sending out PR materials acting as local press officer before during and after the event. Providing full media report, adding content to Facebook, twitter and you tube.
Public Relations Plan
• Liaise with Italian fashion, lifestyle, trade and business media (London team to provide the media lists and contacts)
• Use there own media contacts to secure invites and coverage
• Invite 5-6 top line fashion media to a VIP dinner and drinks party at Now Hotel
• Liaise with Sanrio PR team on press release info and any media Sanrio wish to invite (The London team will be the contact for this)
• Press office on the day of the event to handle Italian fashion media
• Ensure press have relevant information
• Secure coverage in trade, lifestyle, digital media
• Monitor media post launch and collate coverage
• Provide full report back to the London team
• Oversee the PR materials which will be provided in Italian
In total 15 days 3.5 days in Aug, 8 days in Sept and 3.5 Oct
Greg W.
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United Kingdom
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