PR Launch Pack - press releases, digital content, journalist contacts etc
- or -
Post a project like this£700(approx. $876)
- Posted:
- Proposals: 4
- Remote
- #1668049
- Expired
Description
Experience Level: Expert
Estimated project duration: Ongoing
An app in your pocket which offers concierge, waiter-service and information on the hotel/club/restaurant, resort and curated suggestions from the concierge and other guests.
The app is in development, but almost ready to launch. In the meantime, we are looking to gear up our marketing efforts and would like to hear from suitably-qualified individuals or agencies who think they might be able to add real value to our launch.
This is very much a B2B exercise targeting the higher-end of the hospitality industry. I have set out below, in case you are interested, some of the features of our product. It is free for single-property users (boutique hotels, family-run organisations etc), with a small charge on any credit cards we process.
We are looking for press releases, lists of journalists, assistance selling in, possibility of interviews with relevant hotel/hospitality/travel publications as well as entrepreneurial/tech publications. We would also like to develop a blog/content marketing strategy and look at content for that on an initial and, if successful, ongoing basis.
Like all startups, we are a bit strapped for cash, but if we can generate some good results, we would like to continue to outsource our PR and content marketing, so there is a possibility of a fun and long-term relationship here.
Our app (benefits to operators):
- allows operators to build their room service menus and host online-ordering from the guest’s smartphone free of charge (and tracks best-sellers, top guests etc) including specify specific dietary requirements / allergens in their menus, so vegan guests, for example, can just see vegan options if they so choose – highly personalised and increasingly relevant
- doesn’t require an investment in hardware (while hotels could choose to use iPads or tablets in their rooms, they guests can just scan a code or type in a short URL to access the system on their smartphone/tablet)
- allows operators to build a curated collection of restaurants, bars, sights and recommendations for their guests, with insider tips, staff ratings and reviews from other guests completely for free
- allows operators to track detailed metrics on their guests (from average in-resort spends to feedback, tips,
- allows operators to gather vital and detailed feedback on every order, request and the state of the room/maintenance required etc on time (it’s no use finding out about these things after the event on TripAdvisor), so they can react while the guest is still in the property
- allows operators to target specific guest demographics with special offers (eg, guests who like the spa with last-minute availability), run happy-hour promotions, do in-app surveys; and
- allows operators to go ‘cash-free’ (we accept all credit cards and Apple Pay) – making accounting (and tracking cash in overseas resorts) much simpler
Use cases (beyond hotels):
Airlines – allow guests to browse the in-flight menu and pre-order their refreshments, duty-free etc in advance of the flight. Means that airline service can be more efficient and there are no more announcements calling for help with change/requesting passengers not to use notes
Fast Food – arrive in a fast-food outlet, scan your table or the sign on the wall, order your burger/kebab/meal and have it delivered to your table – reduce waiting staff, waiting time and the requirement for servers at the counters
Sports Venues / Theatres – scan the barcode on your seat in a stadium to access the food outlets’ menus, pre-order your half-time refreshments (paying by card) and then just collect them at half time. Venues sell more, eradicate queues and can pre-prepare orders for collection.
Nightclubs – let your visitors scan their tables in the VIP section – give targeted promotional pricing to top clients, track your most frequent (and highest-spending) customers, ensure that your orders are paid before they are ordered (no more walk-outs), increase spend per table by allowing clients to split the bill, and not having them wait for table service (always slow in nightclubs!).
Tour Operators – eg, a ski company – build detailed in-resort recommendations and offer a UK-based ‘virtual’ concierge service to all of your overseas clients (whether or not you have a representative in resort) – up-sell liftpasses, ski hire, tuition, husky dog rides, snowmobile excursions and transfers in an accessible and ‘non-pushy’ way – drive in-resort revenue.
USP’s –
- Increase customer loyalty (by delivering superior service)
- Increase food and beverage revenue (by making it easier)
- Increase occupancy in spa, fitness and other ancillary facilities (by targeted promotion to in-house guests)
- Gain valuable customer insights (top spenders, most loyal, best-sellers etc)
- Get instant and live feedback across single and multi-property locations
The app is in development, but almost ready to launch. In the meantime, we are looking to gear up our marketing efforts and would like to hear from suitably-qualified individuals or agencies who think they might be able to add real value to our launch.
This is very much a B2B exercise targeting the higher-end of the hospitality industry. I have set out below, in case you are interested, some of the features of our product. It is free for single-property users (boutique hotels, family-run organisations etc), with a small charge on any credit cards we process.
We are looking for press releases, lists of journalists, assistance selling in, possibility of interviews with relevant hotel/hospitality/travel publications as well as entrepreneurial/tech publications. We would also like to develop a blog/content marketing strategy and look at content for that on an initial and, if successful, ongoing basis.
Like all startups, we are a bit strapped for cash, but if we can generate some good results, we would like to continue to outsource our PR and content marketing, so there is a possibility of a fun and long-term relationship here.
Our app (benefits to operators):
- allows operators to build their room service menus and host online-ordering from the guest’s smartphone free of charge (and tracks best-sellers, top guests etc) including specify specific dietary requirements / allergens in their menus, so vegan guests, for example, can just see vegan options if they so choose – highly personalised and increasingly relevant
- doesn’t require an investment in hardware (while hotels could choose to use iPads or tablets in their rooms, they guests can just scan a code or type in a short URL to access the system on their smartphone/tablet)
- allows operators to build a curated collection of restaurants, bars, sights and recommendations for their guests, with insider tips, staff ratings and reviews from other guests completely for free
- allows operators to track detailed metrics on their guests (from average in-resort spends to feedback, tips,
- allows operators to gather vital and detailed feedback on every order, request and the state of the room/maintenance required etc on time (it’s no use finding out about these things after the event on TripAdvisor), so they can react while the guest is still in the property
- allows operators to target specific guest demographics with special offers (eg, guests who like the spa with last-minute availability), run happy-hour promotions, do in-app surveys; and
- allows operators to go ‘cash-free’ (we accept all credit cards and Apple Pay) – making accounting (and tracking cash in overseas resorts) much simpler
Use cases (beyond hotels):
Airlines – allow guests to browse the in-flight menu and pre-order their refreshments, duty-free etc in advance of the flight. Means that airline service can be more efficient and there are no more announcements calling for help with change/requesting passengers not to use notes
Fast Food – arrive in a fast-food outlet, scan your table or the sign on the wall, order your burger/kebab/meal and have it delivered to your table – reduce waiting staff, waiting time and the requirement for servers at the counters
Sports Venues / Theatres – scan the barcode on your seat in a stadium to access the food outlets’ menus, pre-order your half-time refreshments (paying by card) and then just collect them at half time. Venues sell more, eradicate queues and can pre-prepare orders for collection.
Nightclubs – let your visitors scan their tables in the VIP section – give targeted promotional pricing to top clients, track your most frequent (and highest-spending) customers, ensure that your orders are paid before they are ordered (no more walk-outs), increase spend per table by allowing clients to split the bill, and not having them wait for table service (always slow in nightclubs!).
Tour Operators – eg, a ski company – build detailed in-resort recommendations and offer a UK-based ‘virtual’ concierge service to all of your overseas clients (whether or not you have a representative in resort) – up-sell liftpasses, ski hire, tuition, husky dog rides, snowmobile excursions and transfers in an accessible and ‘non-pushy’ way – drive in-resort revenue.
USP’s –
- Increase customer loyalty (by delivering superior service)
- Increase food and beverage revenue (by making it easier)
- Increase occupancy in spa, fitness and other ancillary facilities (by targeted promotion to in-house guests)
- Gain valuable customer insights (top spenders, most loyal, best-sellers etc)
- Get instant and live feedback across single and multi-property locations
Darragh O.
100% (4)Projects Completed
10
Freelancers worked with
9
Projects awarded
8%
Last project
26 Nov 2018
United Kingdom
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