Campaign must include elements of the following (but will take into consideration any other recommendations or adjustments you may have):
Press release preparation
Summer Picks/Hot this Week Fashion pages, lifestyle media (online and print) Editorial.
Online Edits (similar to Emerald Street)
Influencer Outreach & back links from their blogs/websites. Identify key lifestyle influencers for collection and engage with the selected influencers to secure coverage online and/or through their social media channels (would like your suggestions as to which top 5 influencers you feel would suit my brand and why?)
Christmas Gift Guide list preparation / Christmas in July - prepare materials for Christmas Gift Guides and engage with long-lead titles for Christmas fashion/party season shoots and gift guide inclusion
Founder Interviews in lifestyle and small business pages in the nationals and lifestyle press
Development and implementation to run alongside launch of a social/ online hashtag campaign
I'd welcome your input into how you think you would help Apache Rose with this PR project. I am looking at this as a single project fee. If the collection goes well then it might lead to an extended campaign.
I am a small independent business looking for someone to really help drive a fresh, new and exciting project for the brand. You can see the brand boutique here www.apacheroselondon.com
I look forward to hearing from you.
All the best
Anna B.100% (6)
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Clarification Board Ask a Question
Thanks for the invite Anna, but sadly that is not an expert rate. You are asking for a lot of dedication for just £1,000. Any chance of multiplying it by 3, at a minimum?Anna B.15 May 2018
Hi Kristi, I’m afraid I unintentionally posted it at expert level and didn’t realise I’d invited anyone. I’m aware it’s a limited budget but the list included is really a wish list... I’m aware I won’t get every aspect included for this fee. I was just hoping to get some feedback from professionals as to which aspects they feel they could include for this fixed rate. Out of interest, what would you charge to just write a press release?