PR and marketing for a new website

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Jeff R. has already sent a proposal.
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Experience Level: Intermediate
We are looking for an experienced PR and marketing person to help me launch, create brand awareness and generate members for our soon to launch new website.

Ideally we are looking for someone who can manage the actual launch for a fixed fee before moving on to a monthly retainer (assuming of course that the launch is successful).

We need someone who can both write, distribute and persuade journalists to cover the website so if you don\'t have demonstrable experience please do not apply. Handling frequently asked questions without referring back to us every 5 minutes would be very appreciated.

About the website ( http:\\\\ ) is a website that gives users 2 chances to win a prize every time their purchase something online.

Chance 1 - gives users a 1 in 100 chance of winning anything from a refund to £5000 (the actual prize depends on the shop and items they purchase).
Chance 2 - gives users the chance to win a car, holidays in our annual accumulator prize draw.

The website is currently unique although we do have competition from the various cashback sites that have sprung up over the past few years. Of course there is always a risk that cashback won\'t track so the question is do you want to gamble for pennies or use buydraw and gamble on a full refund.

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