Can you get me in the press? Launch PR for new innovative & exciting product in Parenting/Kids press

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Nicola S.Andrea W. have already sent a proposal.
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Experience Level: Intermediate
We have an urgent requirement for PR and press release for the launch of our brand new, exciting and innovative shoe storage system, the Flexi Shoe Rack. (see

The Flexi Shoe Rack is the world's FIRST and ONLY flexible shoe storage and organiser and we are proud to be its inventor.

Although we have a niche product we believe we have a compelling story which will be very attractive to all kinds of Parenting/Kids press: trade publications, regional/national newspapers and international press. We have identified several compelling press hooks which we are happy to discuss with you.

The first condition for applying for this role is that you are as excited about the Flexi Shoe Rack as we are. There is little point in promoting a product you don't believe in.

The second ABSOLUTE MUST HAVE condition is that you have Parenting/Kids PR experience and relevant contacts within these publications.


Firstly we would like you to write some killer copy/article/press release for our July 1 launch. We would then like to appear in at least 4 prominent Parenting/Kids national publications or national newspapers AND 2 coverages in related trade publications.

Your bid is therefore for both creating the copy/article/press release and obtaining coverage in at least 4 Parenting/Kids publications PLUS coverage in 2 related trade publications.

I would also like a quote for a fixed fee for further ongoing press coverage.

When you contact me, I would be grateful if you could answer the following questions
1. What press releases/articles have you done and how successful were the releases? Please show examples.

2. Do you have any experience specifically in Parenting/Kids press releases/article publication and how successful were they?

3. Which publications will you target for this campaign and how good are your chances of getting us in it?

I look forward to hearing from all qualified persons.

Thank you for bidding!

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