Sales Strategy Help

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Experience Level: Intermediate
We've developed (are developing) a software product aimed at Health and Safety. Sales are currently run by one guy (a partner in the business) but a lot of his time is being taken up by account mangement.

I've become blinkered by the project and need someone to give some straight talking common sense advice. We need to re-write all of our product literature and consider better our client requirements.

A sales strategy needs to be developed, and we need to get that final close on deals. At the moment we get our foot in the door, get a proposal out, all kinds of promises are made and then all goes quiet.

Someone with a corporate background and experience in Operations / Sales would be great.

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