Promote a Free £5,000 design competition via social networks and viral marketing

We are currently running a free to enter diamond design competition via Facebook.

The prize is the winning design made for the winner up to a value of £5,000 plus a £150 royalty every time the design sells from our site for a year. One sale a week would earn £7,800 royalties in a year.

At the time of writing just 1,000 people (5 weeks) have ‘Liked’ the competition and the level of entries is low given that interest.

We have video promotions (already on YouTube) and the Facebook app is simple to use and effective (or so our consumer group tell us).

We’re also using Twitter but ineffectively.

The iphone app to support the competition is all but ready

We are stretched time wise to do real justice to this great competition and are obviously failing in our first real attempts at social and viral marketing.

So over to you, sell us the idea of buying into your services and expertise.
We’ll want to know strategy, approach, time-lines and expectations.
Please avoid the woolly-waffle that so often comes with PPH pitches.
If you do a good job for us this is a perennial position.