Marketing Research Proposal

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I am a graduating senior, I need a marketing research proposal done including sales projections, SWOT analysis, industry analysis, and etc. details are below:

You have just gotten a job in the marketing department at Kraft Foods . Your first assignment is to write a 3-year marketing plan for the Marabou milk chocolate roll (with an expected launch date of Jan. 2012).

In order to complete the assignment, you will need to collect both primary and secondary data. Minimal requirements for your primary data collection are as follows:

Minimal requirement for primary data collection:

One qualitative data collection (either 1 focus group or 5-10 in depth interviews)
One brief survey (15-20 questions) that focuses on a few aspects of consumer reactions to the product/strategy (only descriptive analysis required) and at least 50 respondents.
Results of primary data collections will be described in appendices.

Your marketing plan should follow the template in the textbook and be about 20 pages (excluding appendices). This means that some sections will be longer than what they are in the templete. The following document includes a summary of what sections need to be longer.

Even though Marabou products are not currently distributed on the US market, the chocolate rolls are available at IKEA and through a couple of online retailers that specialize in Swedish food products.

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