Marketing Project

Inverter Fusion Ltd is a small UK based manufacturer of welders based in Honiton, Devon. The range of welders is based on an innovative and modern design, and the product is liked and well respected within the professional welding industry. The welders are sold through a network of independent dealers throughout the UK. The company also sells some imported and re-badged products from the far east and a small amount of ancillary equipment and welding consumables.

The aim of the project is to develop and implement a marketing programme for the company to be developed to include:
• Review/development of the current and proposed marketing plan
• Point of sales promotions including display materials, leaflets etc.
• Revamp of website
• Production of electronic and paper newsletters
• Promotion of Inverter Fusion products in trade magazines etc. via articles etc.
• Joint marketing projects with selected dealers
• General public relations and promotional activity
• New product launches

Skills required
• Proven experience in a senior marketing capacity within a business to business environment
• Excellent communication skills
• Writing and design skills
• Commercial awareness
• Strong project management skills
• Self motivated

Experience in the welding or similar industry a distinct advantage.