Marketing plan

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Experience Level: Expert
Prepare marketing plan for new product offers and partnerships.

T-Impact has sold and marketed servcies via relationships in the Telecoms sector since 2003, generating steady growth. A recent partnership with IBM and Cisco require us to formalise our marketing plan and we want to take this opportunity to initiate several new marketing campaigns.

What has changed:
T-Impact was established as a telecommunications system integrator that also provided contract and permanent resources for our clients.

We are now expanding to new industry verticals and have expanded our service offering. We have recently signed a reseller agreement for the ActiveVos BPEL product ( that we will incorporate into our business agility offerings. We have also been awarded innovation partner status with IBM & Cisco. We need to define a marketing plan that :
%u2022 leverages our existing enterprise sales approach via relationships
%u2022 formalises our lead generator and partner approach
%u2022 identifes best method of marketing our innovative BEPL approach (Business intgration framework)
%u2022 evaluates potential of mass marketing endevours (outbound, lead generation, etc.)

What we need:
We want a specailist to work with us to define a basic marketing plan as an initial assignment. We would like the supplier to remain engaged and support on an ad hoc consulting basis in the future.

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