I need a Marketing Director for a start-up business opportunity

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Experience Level: Intermediate
Marketing Director
for a start-up business opportunity.

We are setting up a small company to develop and market a sales-related on-line APP with a unique facility which we believe has the potential to grow into a sizeable business venture with the potential to generate significant income for the equity partners. We are building a start-up team of people who would like to participate in this project on the basis of working initially, part-time or full-time, without salary for a share of the equity and a board appointment. Once the business passes break-even point, salaries related to the business performance will be accorded to the start-up team members.

To join our team, we are looking for a creative and competent marketing specialist with good knowledge of the tools for internet marketing and PR to reach consumer markets, of consumer brand development and of customer loyalty programs. The tasks will be:
• developing the product design and positioning policy in discussion with the other directors
• agreeing with the board achievable marketing goals both by category and by region for customer acquisition and product usage
• developing a marketing and promotional plan with budgets to achieve these goals
• recruiting agents in chosen regions (countries) to run subsidiary companies to carry out the marketing plan in each (region) country
• overseeing and managing the agents in the marketing and promotional process
As a member of the board of directors and the top executive team, you will also participate in the development of the business strategy and in all policy decisions.

The main requirement is for someone with the experience, knowledge, ability and drive to carry out the given tasks. The rest of the team will be depending on you to deliver a very challenging marketing program on an extremely tight budget. You will need considerable management skills, managing a team who, like you, will be working on an equity/commission basis and be used to taking responsibility. This role also requires intense cooperation at detailed level with the other directors so the ability to work well in a team will be vital. The preferred location is Europe, but as the work will be done from home and all meetings will be held via the internet, this is not essential.

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