E-mail marketer

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Anita D.Vignesh K.Shahidull H.Marie L. have already sent a proposal.
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Description

Experience Level: Expert
Looking for someone to help us reach teachers and cultural organisations with a call to action campaign. Throughout September we need to increase sign-up to our online campaign (target 8,500 people) and instigate over 50 partner events. We need to reach them with targeted e-mail marketing and by seeding information in relevant forums and blogs, attracting people to the campaign website and Linked In page. By combining Twitter, blog and e-mail posts we need to significantly drive up sign-up and build awareness of the campaign and event that is happening in Nov. This work needs to be very focused and completed by the end of September. It needs to reach teachers so ideally we want to work with someone who understands the challenges of communicating on mass with schools.

You will be working as part of a team, specifically an event manager and a cold caller. The website built for the campaign is fixed, although we can change any copy if required. We are creating a widget that we are asking partners to post on their websites to link into the campaign. It\'s possible for us to make changes to the site such as renaming specific pages to improve SEO. This job also requires designing e-mails and other marketing assets that can be spread through a wide range of affiliate partners. Therefore any layout or design experience would be a bonus.

Seeking an active freelancer with online, viral and e-mail marketing experience. And experience in translating \'noise\' into action. Able to communicate in effective ways to produce action - in this case signing up to the campaign, agreeing to host partner events and/or live streaming the main event in Nov. Experience in searching for relevant blogs and forums and posting focused information to reach new people and bring them back to our site. The judgement to know the most effective channels to reach the people we are targeting and get them to take the action we want them to take. Experience working in the education or cultural sectors would be useful, but not necessary. We are more focused on hiring someone with excellent online marketing skills.

The event that we are marketing happens in early Nov. Schools go back in early Sept. We have a 2 month window to get people to sign up to the campaign and agree to host partner events. We are looking for someone to work as part of the team from the 6th Sept onwards, full time for 2 weeks and part time for the next 2 weeks. Office based in London for part of the time - especially during the week of the 6th Sept when we are launching the campaign.

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