Development of a Hospital Marketing Plan

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Experience Level: Expert
Production of a bespoke marketing plan to support fully comprehensive operational plan for a specialist, publically funded NW hospital providing a focussed service range. Plan to contain 'traditional' marketing sections of background, target market analysis, SWOT, objectives, marketing strategy, 4Ps, objectives, schedule, specific marketing mix activity inc PR, web strategy. Target markets broadly health professionals inc GPs and general public, local with more national potential for some services. Would have access to relevant information sources inc research docs and agency briefs as background. Plan delivery date is May 23rd. Complete confidentiality essential.

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