Branding Strategy and Branding Toolkit - Dare42 Talent

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BRAND & GLORY .. has already sent a proposal.
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Experience Level: Intermediate
Hi Dani,

I am looking to hire some top quartile freelance help in defining a brand strategy for my new business Dare42 Talent. Having received horrendously overpriced quotes from Agencies, I have decided to hunt down the best talent who works on a freelance basis or as part of their day job not only for me but as I grow, I am looking for high calibre Affiliates to work with me on behalf of customer accounts mainly in the Middle East.

I have a draft branding brief on Dare42 Talent but now need to have clarity in areas such as:

Tone of Voice
High level words to be used in collateral
Defined profile of who/what Dare42 looks like - the personality
Mission and Vision statement with strap line
Visual guidance (what photo's or images work with the brand)
Clarity of Values aligned with D.A.R.E
Unique positioning of the Business

This information will be the foundation to then hire alternative freelancers to create the Brand toolkit i.e. Business Cards, Letterhead, Email Signatures, Colour Pallettes, Copywriters to provide content and press releases etc.

Is this something you can help with? We have a large Summit coming up in Dubai in March with very big coverage so critical that we have our ducks in a row!!

My objective is to find the best freelancers to help and prove that you don't have to spend a fortune to get a strong brand (I work on building companies employer brands)….

Many thanks, Mary

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