Marketing material overhaul

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  • Proposals: 1
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  • #660338
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Jane T.
has already sent a proposal.
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Description

Experience Level: Intermediate
Hi Jane

I was about to buy one of your hourlies to write a marketing email but on reflection I think it's probably better to approach this as a series of tasks to ensure consistency of approach/words etc across the campaign.

Anyway, let me know what you think - if you have any questions, I'm available on 01423 223453.

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The brief is to help us overhaul our marketing material, initially for the 'Challenges' section of our website...
http://www.timeoutdoors.com/challenges

We follow a very simple approach of sending out a monthly marketing email to drive prospects to a sector-specific landing page, which then captures leads. Leads are followed up individually to go through an online demo to explain how our service works.

The proposed work is:
> Help draft the initial email campaign
> Review the landing page
> Review the Prezi

1. EMAIL CAMPAIGN

Target audience: events/fundraising teams within charity sector

Objective: to drive prospects to the websitelanding page to request further details about service (ie. generate lead).

Current draft text
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New website receives warm welcome

Following launch in December, the new website is attracting up to 4,000 people a day looking for their next challenge.

The new responsive design - which means it adapts to mobile, tablet, laptop and desktop screens - has received very positive feedback.

Compared to this time last year...

> Website visits - up a staggering 257%
> Pageviews - up by 303%
> Leads generated for charities - up by over 60%

Find out how we can help you recruit fundraisers for your challenge events.

2. WEBSITE LANDING PAGE

The current landing page is here...
http://www.timeoutdoors.com/advertising/charities

3. PREZI PRESENTATION

We also have a new Prezi explaining our core service for charities (draft - currently with designer). This will be used to explain how our service works during a telephone call.

The Prezi is here...
http://prezi.com/5poo0fijcw1q/?utm_campaign=share&utm_medium=copy&rc=ex0share

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