Digital Display

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  • Proposals: 9
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s3da-design.comUmair H.Fasahat A.Malik S.Roman K. + 4 others have already sent a proposal.
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Description

Experience Level: Intermediate
1. DIGITAL DISPLAY

Scope out the following job, list any caveats that you would normally need to consider and put in suggested timeframe based on your experience. Flag up anything else you think is relevant.

Client: Sainsbury
Campaign: Back to School

1ST:
- Rich media using a mixture of existing assets and those from a print shoot but brought to life in a video ad
- Print shoot is on 1st July
- Specs: rich media video running through DoubleClick Studio /GMP

2ND:
- Retargeting (non rich media) ad with a focus on price
- The only images will be existing phone assets
- MPU scamped only
- Specs: standard media running through DCM

Media plan for both routes requires the following deliverables;

970x250
300x600
300x250
728x90
160x600
320x50

For the rich media route deliverables re:

- Social Facebook / Instagram 4:5 video
- Social Instagram story


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Please prepare:
SCOPING DOC
TIMING PLAN
QUESTIONS / FLAGS THAT NEED TO BE ASKED BASED ON ANY UNKNOWNS

- LIST 5 TIPS FOR DISPLAY ADVERTISING IF YOU WERE TO SIT DOWN WITH CREATIVE TEAM AND HELP SHAPE THE IDEA

——————
Thanks!

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