Review and complete a marketing strategy & Plan for a new adult education company etc

I am looking for someone who can bridge the gap from professional branding to targeting marketing who is familiar with websites marketing, SEO &Keywords and offline marketing. I am looking for a concise SMART report to use a strategy and plan for the next 12 months. Practical and technical marketing advice to implement. There is the potential for an on-going consultancy role for the right candidate. An understanding of the undergraduate/ post-graduate education sector would be an advantage.
The website provides most of the information that you need in terms of services offered www.inspiredtostudy.org
1. Review website and then prepare a new marketing strategy and plan for the next 12 months
2. Review website and provide specific advice on how to improve website to appeal to target market including recommendations for specific landing pages.
3. Research & identify keyword for business to enable web developers to target in a SEO campaign over the next 6 months.
4. Identify offline marketing strategy using flyers and leaflets - identifying specific locations to target in London and Coventry. Identify suitable distributors.