Experience Level: Intermediate
How have you been? Hope you and Baxter are well!
The candle and honey labels came out well and I had lots of compliments on the design. Photo attached.
I'm writing as I am hoping you might be able to help me with creating a brand identity and guidelines for new business idea I am working on.
The business is called 'Five Dot Botanics' and it is a skincare company that uses 5 ingredients or less in each products.
The brand uses only organic botanical ingredients and we are aiming to be Soil Association and Halal Trust certified. We are producing our skincare in the UK however our target markets at launch are also UAE and Malaysia (where the demand for Halal skincare is growing).
We want to appeal to affluent millennials and above. Our audience outside of the UK are progressive and are interested in western brands, natural ingredients and halal beauty. They are modern and inclusive.
We want to create a brand identity (and packaging) that has a strong distinct visual identity that will be attractive to retailers and be something that has the makings of becoming a cult brand (a lot to ask!!).
We know the quality of our ingredients will be high and the brand and packaging needs to reflect that. The sorts of retailers we are hoping to get into in Malaysia for example is Sephora and the brand has to look credible against other quality brands and also convey the botanical nature of the brand.
We want the brand to invoke feelings of energy and simplicity. Honest, credible and luxurious without feeling inaccessible (our price point is more affordable than other green brands but still high compared to mass market skincare). The whole identity has to look simple and modern.
Would you be interested in this and could you provide a quote for the logo / brand guidelines? We may need a few revisions.
We want the words 'Five Dot Botanics' included and we like the idea of having 5 dots in the design . We'd like to have a clear and clean modern font and use some bright colour. Ideas /mood board attached of things we like. Timing wise we could work around you however are hoping to have something this month if possible?
Also , Would if be possible to enter into an agreement that confirms we will (Five Dot Botanics) own the IP in the final artwork? We may need this at a later stage for financing/distribution deals as evidence we have no IP ownership issues relating to the brand. If ok shall I prepare something and send over ? Unless you have something already. Let me know what you think.
Finally we are moving quickly on this and would like to launch our first 5 products on Shopify in September.
In addition to above: Would you be able to help deliver a shopify website with all brand assists loaded and 5 products ready to go? Do you deal with all set up ? Can you please quote for this work and how much lead time you need for this?
We would also need 5 product labels for July/August. Timelines could flex a bit.
I realise you're super busy however I'd love to work with you on this Danielle . This business is the project I've been leading up to and it's the most important one for me and the one I want to grow, it's taken me a long time to have the courage!
Anyway let me know what you think on above, lots of information however I wanted you to have an overview as lots of pieces join together.
All the best,
Zaffrin O.0% (0)
19 Apr 2018
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