Fashion branding expert

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Experience Level: Intermediate
Hi Sophie,

My company is woking with a wonderful fashion brand who needs a complete marketing overhaul. This will require the creation of a detailed branding strategy in order to establish a clear identity for the brand. Whilst the label is on verge of industry breakthrough (recently worn by Taylor Swift and others), the designer herself is keen to move out of the spotlight, so it is now crucial that we produce a brand story that we can grow into (ala Ray Kelvin with Ted Baker)

The label is Beautiful Soul -

I'm able to provide in-depth insight into the brand, the direction and the target audience, but don't really have time to turn this info into a comprehensive branding doc myself. I'm looking for someone, like yourself, who I can bring in to work as part of my team to help do the initial groundwork and produce a document we can all start building a cohesive story from.

It will involve laying out the brand's story to connect them with the right type of audience, and defining a mission, vision and brand values. It should detail who the ideal Beautiful Soul customer is, and what the Beautiful Soul woman stands for etc. It should also outline topics around which we could build a lifestyle blog that would engage this perfect Beautiful Soul woman. Finally I would like the project to culminate in new About Us page copy being produced, ready for the new website we are having built.

Your hourlie looks like it could be perfect, but it doesn't have much detail. Could you tell me exactly what goes into it? Do you have any relevant examples you could send me so I can see the level of detail that goes into it, and decide what we might need if it should be different?

We have many clients who need this type of service when they start working with us, and we hope that whoever we work with on this project will become a long-term partner who can expect to be offered a steady stream of interesting projects.

Many thanks


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