Enhance landing page for higher conversions

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Description

Experience Level: Intermediate
Hi
I'm using facebook ads to drive 10 to 20 clicks a day to
http://www.blackswanevent.com.au/funding-retirement-income
but actual downloads of the offered booklet are low (maybe 10%).
What can you do to improve my conversion rate?
I'm thinking mostly better landing page design, but it has to stay within the corporate colours and generally conservative stance.
And how much?
Thanks
Michael

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