Digital and Direct marketing to get high quality leads

Goal - increase quality inbound leads by minimum 5 a day
Focus & Offer - communicate value proposition with strong message and develop a compelling offer

Content: Develop high-quality, relevant content that speaks to the needs and pain points of the target audience and highlights the benefits of the software [Use our document “value add and marketing messages” as well as Use case and how we help companies in each respective sector/ industry

Strategy:
1. Content creation based on your requirements (30 posts per month, or more ) create professional and unique posts to attract the profile visitors, you can tell me your preferences of design, or use creativity to create a well structured feed.
2. Create a content calendar
3 . Post captions that will attract customers by giving them detailed information.
4.Targeted growth ( target the right audience of followers interested in your niche)
5. Daily engagement audience ( likes, comments, following, and Dm)
6. Daily posting for a month
7. Hashtags research (find the most used hashtags to bring traffic to the posts, helping them reach a larger audience)
8. create stories daily (our profile comes first in the upper row of our followers)
9. Organically grow your followers
10. Create a strategy
11. Create reels
12. blogs to write which is part of content creation
13. join supply chain and logistics groups in social media channels and post infographic created and content and engagement to generate leads

Channels: we identified till now that the most effective channels are : Linked in, Direct Email to reach target audience